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The Alternative Blog

Paris, London

It’s always tricky to pinpoint trends at such a vast show as Maison, Paris. We were overwhelmed by the sheer size of this fair, the number of halls and the endless exhibitors. It takes a few weeks to grasp the full scope of Maison but it’s is a key place to track both emerging and existing trends in product, surface, pattern, shape, colour and material.

And back in time for London Fashion Week, which always wows us with its sheer variety and a vibrant mix that can only be done by the British. It’s long been celebrated for its quirky creativity and we love it.

So where to start, well perhaps with this season’s line for the home and the most noticeable interior trends welcomed subtle pale pastels, pops of saturated colour, natural materials, reworked classics and our continued love affair with artisan craftsmanship.

Pink and Pastels 

It’s that soft blush pink and best worn toned down with black accents, and in the home teamed with soft grey hues. And we spotted pink with yellow, so may be that’s the killer combination this summer!



Normann Copenhagen

Elizabeth Leriche


Alternative Flooring

Rose coloured metals and copper work with this palette that mixes dark brooding industrial greys with peach-tinted pinks, which soften the hard edge. Tom Dixon was named Maison & Objet designer of the year and his modern metallic lights will delight and inspire interior design trends this year.


Saturated Shades

Saturated shades such as velvety blues and warm yellow popped up all over and classic navy is now considered a new neutral for its ability to blend easily with other colours and styles.

Normann Copenhagen


Monochrome Moods

We like to think we follow in the footsteps of fashion’ and one trend  is here to stay is the classic black and white monochrome combo and as Karl Lagerfeld says ‘ black and white always looks modern, whatever that word means.’
This colour palette gives you the freedom to clash patterns and this season bring in neutral shades from beige to white and grey to charcoal to add tonal weight.  And to be really on-trend add a cool pastel.
More on monochrome trends to follow in Alternative’s Newsletter. Sign up here
Modern takes on classic patterns

Being Alternative we loved the playful individual spirit in design at the moment. House of Hackney captures the zeitgeist with its prints that are steeped in tradition but are bold and non-conformist for a modern statement.

Natural elements

The home is a reflection of our desire to be closer to nature, so natural materials are introduced in their bare and beautiful state. This natural tactile trend is the antidote to quick-fix culture and we like that.

Don’t forget to be creative with our very own ‘Make Me A Rug’ and if you haven’t already, go on be social and join our Alternative community.
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The Edit - home style by Alternative