We love wool, its textures and warmth, sustainability, and style. Each year Alternative champions this wonder fibre during The Campaign for Wool’s Wool Week supported by HRH The Prince of Wales.
The Alternative Blog
Kirsty Barton our Digital Marketing Manager has lived and breathed the new website all year, so it is fitting that she is the star of the Alternative blog this month. Who better to tell the story?
The Glasgow School of Art (GSA) and Alternative Flooring have joined forces in an exciting project to celebrate British design.
Lily Mullen, the winner of The Bradford Textiles Society Competition sponsored by Alternative Flooring and British Wool, tells us the inspiring story behind creating her design and what this award means to her.
We caught up with the British influencer Sinead Crowe to discuss her style inspirations and natural beauty at home.
Emily Murray, founder and editor of the award-winning blog and brand The Pink House explores new parts of her home, talking interiors, colour and carpet.
Hollie de Cruz from @theyesmummum talks us through her home renovation journey.
Colour and texture with a splash of Nigerian and Jamaican heritage best describe Kemi’s home style. Here’s our Q&A with Kemi, founder and editor of Cottage Noir…
25 years of fabulous flooring with Lorna Haigh, the creative and marketing director at Alternative Flooring.
We caught up with Louisa Knapp, winner of The Campaign for Wool Student Design Competition, to talk British design and the wonders of wool.
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