Trend Watch
Summer Trends
Dreaming of bright blue skies, warm sea breezes and lemon groves?
One hot trend for summer is for a zesty holiday pallette while another pays tribute to the platinum Jubilee with a celebrations of great British classics.
For interior inspiration visit the WOW!house at the Design Centre, Chelsea Harbour where leading designers have selected out natural fibre floors.
In the meantime, enjoy our top trends for the new season...
WOW!house
See Alternative at the WOW!house. There are 20 spaces, each created by leading interior designers who have teamed with the top interior brands at the WOW!house, open until 1st July 2022.
Dreamy garden rooms recall a golden age of decorating. Step on Sisal Bubbleweave Honey in the Schumacher's Garden Room and enjoy a chuch and verdant show of colour, texture and style courtesy of Campbell-Rey.
Here comes the sun in the Tissus D'Helene bedroom designed by Joanna Plant. At the centre of the beautiful layers of beautiful fabrics and papers is a bed that dreams are made of. Thank you Joanna for choosing a chunky soft jute for the flooring, the perfect natural for this decorative scheme.
Summer Splendour
Glorious prints go outdoors.
Supernatural botanicals and boldy scaled florals are a look captured in Liberty Fabrics' outdoor collection. This draws inspiration from the beauty of Arts and Crafts gardens, with decadent ornamental florals against geometric botanical and nostalgia for ditsy florals.
Rattan works well here and don't forget Alternative's Anywhere for made to measure outdoor rugs.
Zing Thing
A twist of lime brightens up interiors for summer. On its own lime has a 90's feel or combine with breezy sea blues and zesty lemon for a Mediterranean mood.
This seaside stripe by Margo Selby for Alternative is a great place to start.
Tangy orange with crisp white is another hot colour combo to watch out for this season.
Miami Vibes
Miami style is a playful mix of vintage Art Deco and contemporary glamour. Chic deco and geometric shapes combine with cool pastels from minty green and pink to sky blue and blush pink.
White furniture works well.
It's the perfect scheme for a summer décor project.
Country House
Country-house style is back in fashion, and it works in town and country homes.
It's all about marrying colour and comfort. How to make us all feel comfortable and relaxed. A good sofa to sit on and of-course a good carpet to walk on.
Other elements include brown furniture, scalloped motifs, full curtains and yes, pretty chintz too.
"It's not white, but it's a beautiful light cream, which goes with pretty much any colour palette on the walls. I also wanted a thick weave; it feels so luxurious and gives a real texture to the rooms and staircase."
Louise Roe
British Classics
It's not every day that the Queen celebrates her Platinum Jubilee. We have loved the bunting and preppy stripes in red, white and blue and the celebration continues with some well-loved classics.
Few textiles have stood the test of time as well as tartan. From its first Royal fan, King James III in 1471, to the 19th Century great tartan revival led by George IV, tartan is one of the most popular designs across the World!
A mainstay of fashion, this design works beautifully in the home. Alternative is introducing a whole new Quirky Tartan range available from the end of August. Watch this space.
Whatever you choose, inject some zesty, mood boosting colours into your summer schemes.
Insta — spiration
Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.
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