Explore our NEW Trend Led Ready Made Rug Collection for 2026

The Alternative Blog

For The Love of Greige

Lorna Pringle, creator of the home interiors brand ‘For the Love of Greige’ shares her passion for home interiors and she’s showing us around her beautiful home that features a bespoke Wool Motown rug by Alternative Flooring.

MID-CENTURY MODERN

Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.

Sophie Robinson Rug Stars: We’re talking rugs with stars of the interior world

Interior Stylist and TV personality, Sophie Robinson’s Rug Stars choice is a Quirky B Flowers of Thorpe Summer Garden with a single cotton border in Navy. This patterned rug is inspired by Liberty Fabrics Summer Garden design.

Kate Watson-Smyth Rug Stars: We’re talking wool rugs with a star of the interior world.

Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.

Discover the coolest carpet collaborations

Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.

New Year Decorating Resolutions with Alternative Flooring

Once the Christmas clutter is cleared, the next step is to think about how you can streamline your space. We all dream of building up, out or down, but there are other ways to unlock the space that you already have. What about supersizing all doors and adding a striped carpet runner like our Mr Blue Sky to give the illusion of space?

Where to have fun with Make Me A Rug

Alternative Flooring’s Make Me A Rug has been redesigned and has a cool new video starring the Mad About The House interiors writer Kate Watson-Smyth who shows the five easy steps to creating your customised rug.