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The Alternative Blog

Discreet Glamour – Louise Roe

Read our Q&A with Louise and discover about her flooring choice, interior inspiration and the decoration of her new home.

Smalls: Happy underneath it all

Tis the season to keep your toes warm and happy! We have asked like-minded British brand Smalls, to tell us why they love wool.

Woolability – live naturally and choose wool carpets

Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.

Earn Your Designer Stripes with Margo Selby

We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode and now we have designer stripes for interiors, beautifully crafted carpets by woven textile designer Margo Selby for Alternative Flooring. The perfect striped wool carpet choice for stairs, rugs, runners and wall-to-wall flooring.

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The Edit - home style by Alternative