10% discount on made to measure and ready-made rugs and runners with SPRING10

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For us it's never just a carpet.

We’re a multi-award-winning interiors brand using colour, pattern and texture to surprise, excite and delight everyone from stylish home improvers to visionary interior designers. Our exquisitely expressive collection will give you the inspiration to put your personality on your floor.

The Alternative Blog

Find a comfy chair and a cosy up. 

The Alternative Blog, the place to keep up with all things 'alternative' including our latest news, collaborations and interiors trends. 

The Alternative Blog

Floor Gazing

Just like star gazing. 

We inspire people to dream and express their personality through our designs. 

Floor Gazing

Trend Watch

See whats 'hot' in the world of interiors. 

Be inspired with our pick of the latest seasonal interior trends. 

Trend Watch

Brochure Request

Request our latest brochure. 

Browse our entire collection by either downloading our latest brochure or requesting a printed copy to be sent to your home. 

Brochure Request

What's On & Competition Time

Dates for your diary.

Browse our calendar of upcoming shows and events that we think you might be interested in or enter one of our exciting collaborative competitions. 

What's On & Competition Time


Read all about us! 

Browse our latest press features. 

In the Press


Not showing off but...

We are oh so proud to have received some very prestigious awards in recent years. 

Award Winning Alternative

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

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The Edit - home style by Alternative