10% discount on made to measure and ready-made rugs and runners with SPRING10

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Welcome to Alternative Flooring

If this is your first glimpse into our world, it's a great place to start. We've created this website not just to introduce you to the gorgeous colours, textures and patterns of our carpet, rugs and runners, but to change the way you feel about your floors. 

We're firm believers that life's too short to live in dull spaces. If you agree, you're going to love exploring this website packed full with interiors inspiration, opening doors on uniquely beautiful homes where looking down definately means perking up especially in our Floor Gazing section.

Ultimately though, this is about you. Your style, your space, your imagination, your vision. So kick off your shoes, get comfy, find your vibe and start feeling the love for your floors. 

For us, it's never just a carpet, our brand ethos needs to shine in everything we do. 

Alternative Flooring - About Us - Brand Ethos - Product


For 25 years now, we've been giving textile lovers the inspiration to put their personality on their floor. People tell us they never knew they could feel this way about a carpet, rug or runner. This is flooring you can't help but fall for. 

Alternative Flooring - About Us - Brand Ethos - People


We put the care into carpet too, in the way we work with our customers and how we source and make our products. You know whave you love; we know how to make it sing in your home. You can rely on us to be at your side and at your service from samples to fitting and beyond. 

Click here to meet the team behind Alternative Flooring. 

Alternative Flooring - About Us - Brand Ethos - Planet


Last but not least, we're craftspeople with a conscience. Lasting, sustainable quality is woven into every Alternative Flooring fibre. Our carpets come with a 5-year warranty, but they're also ethically-sourced and climate-friendly, with a tree planted in our burgeoning Alternative Forest for every sample ordered. 

Different feels good in every way. 

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The Edit - home style by Alternative