Please note, due to current circumstances our lead time on bespoke rugs and runners is slightly longer at 6-8 weeks.

The Alternative Team

For over 25 years we have been making and selling our glorious textured floor coverings.

Behind the scenes there is a dedicated team of people who care.

Our Warehouse

Containers from around the globe arrive to be unloaded, checked and labelled. This is heavy work, but can be terribly exciting when long awaited new products are coming in.

Cutting and despatching the carpet requires attention to detail and takes experience. Ian has been with Alternative for over fifteen years and heads this team up.

Alternative Flooring, The Alternative Team, our wonderful warehouse

Rug & Runner Team

We have dedicated team at Alternative who make our rugs and runners.

Each made to measure, or bespoke, rug or runner is cut by hand. The edging of the rug or runner is then expertly sewn onto the rug to produce a crafted finished product.

Literally thousands of combinations of texture, pattern and colour.

Alternative Flooring, Makers, The Alternative Team, hand sewn, made to measure runner rugs

Alternative Flooring, Makers, The Alternative Team, hand crafted, bespoke runner rugs

Alternative Flooring, Make Me A Rug bespoke runner rug service

Sampling Team

Thousands of samples are desptached every week.

All handpicked and wrapped, which in itself is a labour of extreme love… taken on personally by Kerry and Tim.

Alternative Flooring, The Alternative Team, swatch sample service

Sales, Customer Service & Accounts Team

Alternative Flooring, The Alternative Team, people who care, admin & accounts teams

We care.

We go the extra mile to make sure that whatever your query, we respond to it quickly and efficiently.

Marketing & New Product Development

Developing new and exciting textile floor coverings is what we do well AND marketing makes sure that you know about all the fantastic things we make and do.

Alternative Flooring, The Alternative Team, our creative marketing inspiration

Alternative Flooring, The Alternative Team, new product development

Alternative Flooring, The Alternative Team, British patterned leopard print carpet

Area Business Team

Covering the UK and Ireland our team of Area Business Managers work with our retail partners to ensure they have the correct sampling and will love us more and more.

Ultimately... we are People who Care.