Create your own made to measure rug or carpet runner now with Make Me A Rug

Get that warm feeling inside

Made to measure and bespoke combinations, designed exclusively by you.
Get creative; Make Me A Rug or Runner
Flooring you fall in love with

Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
View our Wool Carpets
Different feels good

Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
View our Natural Fibre Carpets
Smart sustainability

Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
View Our Faux Carpets
We care about treading lightly

Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.
View our Deep Pile Carpets
Why should walls have all the fun?

Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
View our Patterned Crafted Carpets

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

See our carpets in your room or on your stairs with our easy to use visualiser.

Create your room

Create your own personalised rug or runner that will enhance any space.

Create your rug

Latest Trends

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

Patterned Carpets

Quirky, British designer patterned carpets.
Browse our range of Quirky Rugs and Runners

Wool Carpets

Wonderful wool. Chunky and squidgy. Fine and smooth. Plain or patterned.
View our Wool Collection

Brochure

Browse our collection at your leisure and be inspired by our beautiful lifestyle imagery.
Request our latest brochure

Trend Watch

Be inspired with our pick of the latest seasonal interior trends.
Inspire me

Gorgeous Rugs & Runners

Create your own personalised rug or runner that will enhance any space.
Make Me A Rug or Runner

Natural Carpets

An architectural style statement with natural plant fibre flooring. Gorgeous and sustainable seagrass, coir, jute and sisal carpets.
View our Natural Flooring Collection

See our entire collection

Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

Products

A huge amount of thought and care goes into making our carpets, rugs and runners the best they can be. We’re design-led, sticklers for quality in production and always testing out new techniques to surprise and delight people through colour, pattern and texture. We even have our own way of describing our unique carpet-making capabilities. We call it ‘manu-crafting’, combining expert craftsmanship with the latest manufacturing technology in action.

browse our products

People

Textile flooring is our first love, but we care most about people. Our products are an intricate meeting of independent minds and makers, involving the likes of farmers, graders, spinners, weavers, dyers, designers, manufacturers and retailers. For all of these specialists, and for our treasured customers, we want the experience of working with Alternative Flooring to be a fun, inspiring and fulfilling one. Happily, our brilliant multi-talented team can always be relied on to fire imaginations, exceed expectations and raise a smile.

our retailers

Planet

Doing the right thing means the world to us. We make carpets with a conscience, being totally transparent about what’s in our products and using ethically-sourced natural fibres wherever we can. Where hard-wearing synthetic fabrics are the only practical option, our timeless designs and production quality can be trusted to last, cutting the resource cost of wasteful replacements. We see it as smart sustainability. It’s the same philosophy that sees us promoting the wellbeing of everyone on Team Alternative Flooring, from our in-house team to every wonderful individual involved in manucrafting our products.

how we tread lightly