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Smart sustainability
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Made to measure rugs
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Flooring you fall in love with
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Why should walls have all the fun?
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We care about treading lightly
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Different feels good
See how everyone is using our colours, textures and patterns.
Wonderful wool. Chunky and squidgy. Fine and smooth. Plain or patterned.
View our Wool Collection
Quirky, British designer patterned carpets.
Browse our range of Quirky Rugs and Runners
An architectural style statement with natural plant fibre flooring. Gorgeous and sustainable seagrass, coir, jute and sisal carpets.
View our Natural Flooring Collection
Stain resistant. Moth resistant. Easy to clean. Indoor and outdoor options available.
View our Faux Carpet Collection
See our carpets in your room or on your stairs with our easy to use visualiser.
Create your room
Be inspired with our pick of the latest seasonal interior trends.
Inspire me
Ready-made sisal rugs available in an array of beautiful shades, weaves and designs.
Explore our Sisal Rugs
Everyday Jute Rugs that are a soft touch for living spaces.
Explore our Jute Rugs
Create your own personalised rug or runner that will enhance any space.
Make Me A Rug or Runner
Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.
A huge amount of thought and care goes into making our carpets, rugs and runners the best they can be. We’re design-led, sticklers for quality in production and always testing out new techniques to surprise and delight people through colour, pattern and texture. We even have our own way of describing our unique carpet-making capabilities. We call it ‘manu-crafting’, combining expert craftsmanship with the latest manufacturing technology in action.
Textile flooring is our first love, but we care most about people. Our products are an intricate meeting of independent minds and makers, involving the likes of farmers, graders, spinners, weavers, dyers, designers, manufacturers and retailers. For all of these specialists, and for our treasured customers, we want the experience of working with Alternative Flooring to be a fun, inspiring and fulfilling one. Happily, our brilliant multi-talented team can always be relied on to fire imaginations, exceed expectations and raise a smile.
Doing the right thing means the world to us. We make carpets with a conscience, being totally transparent about what’s in our products and using ethically-sourced natural fibres wherever we can. Where hard-wearing synthetic fabrics are the only practical option, our timeless designs and production quality can be trusted to last, cutting the resource cost of wasteful replacements. We see it as smart sustainability. It’s the same philosophy that sees us promoting the wellbeing of everyone on Team Alternative Flooring, from our in-house team to every wonderful individual involved in manucrafting our products.
Read our latest stories on product features & events.
As the love for English Country home décor grows, the timeless charm of all things quintessentially British has captured many, inspiring a new wave of interior design. Romantic yet inviting, this cosy and relaxed style is here to stay. Picture layered textures, rustic wooden beams, floral patterns and vintage furniture – these idyllic elements (often…
Is there such a thing as having too many choices in interior design? For many, the variety of options can feel overwhelming, especially when it comes to selecting a beautiful rug to complement a room. This often results in many having to settle for readily available designs on the shelves, lacking the personal, creative touch…
Transform your home with a fresh, rejuvenating look this summer. As summer décor trends shift towards brighter, more open spaces, consider embracing playful patterns, innovative designs and pops of colour to make your living spaces feel warm and inviting. Discover our top tips to breathe new life into your interiors, embracing the season with style…
Sandra Baker, known as the @_the_idle_hands to her followers on Instagram, is admired for her keen eye for interior styling, beautifully documented through her aesthetically pleasing posts on her profile and blog. Characterised by vintage florals, elegant wallpapers and pops of colour, Sandra has caught the attention of a dedicated audience. Her passion for DIY…
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