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  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.
    View our Deep Pile Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

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Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

Carpet Spring Clean

it’s spring and time for experts’ tips to refresh your flooring. From five-minute refreshes to weekend projects, here are our easy spring-cleaning hacks you can try

Share the Love, buy your carpets locally

“Sharing the love” for independent retailers. Build Back Better High Streets began a national move to make us proud of our high streets, making them the prosperous heart of local communities up and down the land. Alternative’s new SHARE THE LOVE, BUY YOUR CARPETS LOCAL campaign builds on this. Research states that nearly 60% of…

Christina Horspool, a renovation of a lifetime

We caught up with Christina Horspool, of House of Horspool to chat about the her renovation project of Manar House and she shares the story so far.

A renovating journey with Rosie & the Farm

We chatted to Rosie, an Interior Textile Designer and heritage renovation enthusiast who shares her journey of renovating and restoring and why she chose Alternative carpets.

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

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The Edit - home style by Alternative