Create your own made to measure rug or carpet runner now with Make Me A Rug - ORDER NOW for pre-Christmas delivery

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  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.
    View our Deep Pile Carpets

  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

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Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

FLOORS & WALLS

The new paint shades being announced for 2023 and we want to talk colour and carpet and get ahead of the trends.

Emily Norris – A Forever Home

Emily Norris is a British-Canadian YouTuber and mum of three. For her home, she chose Alternative’s Wool Milkshake to create that all-important homely feel with a beautifully soft yet hardwearing carpet. We chatted to Emily about her flooring choices, interior inspiration and decoration tips.

HOW TO DRESS YOUR HOME WITH CARPETS, RUGS AND RUNNERS

At Alternative we are often asked how to questions and we thought we’d compile an easy summer read with a few expert tips for how to dress your home when it comes to what flooring goes where and why.

MAGNIFICENT DESIGN

View the wonderful work of two of our creative collaborators Margo Selby and Louisa Knapp at the ‘Magnificent Design’ exhibition at The Museum of Carpet.

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

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The Edit - home style by Alternative