10% discount on made to measure and ready-made rugs and runners with SUMMER10

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  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.
    View our Deep Pile Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

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Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

The Bedroom Renovation of Dreams

Sandra Baker, known as the  @_the_idle_hands to her followers on Instagram, is admired for her keen eye for interior styling, beautifully documented through her aesthetically pleasing posts on her profile and blog. Characterised by vintage florals, elegant wallpapers and pops of colour, Sandra has caught the attention of a dedicated audience. Her passion for DIY…

Get The Look : Regencycore

With Bridgerton now back on our screens, the charming features of Regency-style décor have surged once more, continuing to inspire and influence the world of interiors. Imagine elegant drapery, luxurious fabrics, intricate patterns, and exotic colours – these timeless elements of the period are now making a grand appearance in modern homes. Read on as…

Trending Updates To Freshen Your Spring Décor

Anywhere Rope Natural Carpet Refresh your home with a breath of fresh air this spring. Discover the art of seasonal decorating and embrace a colour palette of soft pastels, earthy tones and organic textures to help transition into the new season. It’s time to shed those heavy winter layers and transform your space into a…

A home with a musical history

Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and creative content consultancy Studio Home Page. In the summer of 2023, she moved into a converted barn with a stellar musical history and set about updating it for its next chapter. We caught up with her to find out more…

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The Edit - home style by Alternative