The Alternative Blog -Trends, Collabs, Collections

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

Mini Moderns Rug Stars: We’re talking rugs with stars of the interior world.

Creative duo Mini Moderns choose their perfect rugs. Keith’s Rug Stars choice is a Wool Milkshake Coconut rug and Mark’s Rug Stars choice is a patterned Quirky B Honeycomb Moss rug designed with our bespoke Make Me A Rug service.

Sophie Robinson Rug Stars: We’re talking rugs with stars of the interior world

Interior Stylist and TV personality, Sophie Robinson’s Rug Stars choice is a Quirky B Flowers of Thorpe Summer Garden with a single cotton border in Navy. This patterned rug is inspired by Liberty Fabrics Summer Garden design.

Margo Selby Rug Stars: We’re talking rugs with stars of the interior world.

Award winning textile designer Margo Selby’s Rug Stars choice is her own design Frolic Westbrook, a multi-coloured striped rug, that she has teamed with an inner Double Piping Cotton Border in Pink and an outer Stripes Thick Black border.

The Pink House and her new Patterned Carpet

Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.

Lucy Gough Rug Stars: We’re talking rugs with a stars of the interior world.

Stylist Lucy Gough’s Rug Stars choice is a patterned Quirky B Cube Hawksmoor carpet designed by Ben Pentreath for Alternative Flooring.

Kate Watson-Smyth Rug Stars: We’re talking wool rugs with a star of the interior world.

Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.

Colour Me Happy Trends

Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

GORGEOUS GREYS – How grey has become our new neutral

Grey is our guilty pleasure NEW greys include luxurious wool carpets like Barefoot Hatha Sutra and Barefoot Bikram Nadi that are 100% undyed wool, feel-good flooring.