The Alternative Blog -Trends, Collabs, Collections

Ella Doran: Sheep to Seat, Fleece to Floor

Award-winning homewares designer Ella Doran tells us about what inspired Sheep to Seat, Fleece to Floor project in our Q&A….

Drama for the home with Divine Savages

When Divine Savages wanted patterned carpet on their floors they turned to Alternative Flooring. It is time for a behind-the-scenes house tour and a chat with Jamie and Tom for some insider inspiration.

MID-CENTURY MODERN

Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.

NATURE’S COLOURS

From beautiful flowers and birds’ plumage to spellbinding sea and landscapes, look no further than Mother Nature for colour inspiration.

HOME REFRESH

Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories

TREND ALERT!

Move over Scandi minimalism and welcome brighter colours. We’ve been out and about trend spotting at the Paris shows and closer to home.

Alternative Christmas Gifts

Our guide to the more alternative gifts that some of our creative collaborators and Rug Stars wish to give and get this festive season.

The Big Sleep: Why bedrooms love carpet with Lorna Haigh

As we start to wrap up for winter, we thought this is the perfect time to discover why bedrooms love carpets.

Steve Bakker, The WoolSafe Organisation: We’re talking Wool Care in Covent Garden!

This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.