The Alternative Blog -Trends, Collabs, Collections

The Interior Design Collective

The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

THE BIGGER PICTURE

We’re talking SHOW ME MY ROOM with Kirsty Barton, Alternative’s digital guru and one of the creative folk behind our brilliant new visualiser for floors.

NEW YEAR, NEW FUN

Make your home happy! Our easy tips to refresh your interiors after the festivities.

FESTIVE, FABULOUS AND FUN

Do you want to know how Alternative Flooring’s creatives really do Christmas? Here they share an imaginative tip or two about how to dress their homes for the festive season.

Smalls: Happy underneath it all

Tis the season to keep your toes warm and happy! We have asked like-minded British brand Smalls, to tell us why they love wool.

THE NEW MIX & MATCH

Four great ways to give your home autumn glow and glamour. The new mix & match interior trend explained.

Creative Collaborations: See how we created Stair Art with some of Britain’s best designers

We relished the chance to team up with Ella Doran, Margo Selby and Divine Savages with their magical patterns reimagined as arty runners.

Art without walls: an Alternative wool experience at Britain’s first dedicated sculpture park

Art without walls: an Alternative experience at Britain’s first dedicated sculpture park. Read our exclusive interview with Amanda Peach from Yorkshire Sculpture Park (YSP) and find out how the ‘Waterlake’ runner by Ella Doran for Alternative Flooring was created.