The Alternative Blog -Trends, Collabs, Collections

Creative Collaborations: See how we created Stair Art with some of Britain’s best designers

We relished the chance to team up with Ella Doran, Margo Selby and Divine Savages with their magical patterns reimagined as arty runners.

Art without walls: an Alternative wool experience at Britain’s first dedicated sculpture park

Art without walls: an Alternative experience at Britain’s first dedicated sculpture park. Read our exclusive interview with Amanda Peach from Yorkshire Sculpture Park (YSP) and find out how the ‘Waterlake’ runner by Ella Doran for Alternative Flooring was created.

IS BLACK THE NEW PINK?

We caught up with Emily Murray from The Pink House for an update on how to decorate children’s bedrooms. Find out how in our latest blog post.

Ella Doran: Sheep to Seat, Fleece to Floor

Award-winning homewares designer Ella Doran tells us about what inspired Sheep to Seat, Fleece to Floor project in our Q&A….

Drama for the home with Divine Savages

When Divine Savages wanted patterned carpet on their floors they turned to Alternative Flooring. It is time for a behind-the-scenes house tour and a chat with Jamie and Tom for some insider inspiration.

MID-CENTURY MODERN

Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.

NATURE’S COLOURS

From beautiful flowers and birds’ plumage to spellbinding sea and landscapes, look no further than Mother Nature for colour inspiration.

HOME REFRESH

Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories