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The Alternative Blog

An Alternative Home: The Pink House, the next chapter…

Emily Murray, founder and editor of the award-winning blog and brand The Pink House explores new parts of her home, talking interiors, colour and carpet.

Hollie de Cruz, The yesmum Nest

Hollie de Cruz from @theyesmummum talks us through her home renovation journey.

Alternative Cottage Charm with Kemi Lawson

Colour and texture with a splash of Nigerian and Jamaican heritage best describe Kemi’s home style. Here’s our Q&A with Kemi, founder and editor of Cottage Noir…

25 years of Alternative Flooring

25 years of fabulous flooring with Lorna Haigh, the creative and marketing director at Alternative Flooring.

Give fleece a chance… The Campaign for Wool Student Design Competition Winner!

We caught up with Louisa Knapp, winner of The Campaign for Wool Student Design Competition, to talk British design and the wonders of wool.

Dee, Dermot and Deco

Inside Dee Koppang O’Leary’s home: the London based Norwegian TV and film Director shows us her brand new carpet runner by Alternative Flooring.

NOBLE ISLE

We caught up with Noble Isle to chat about their engaging and authentic story. Like us, this is an award–winning British brand with a shared love of sustainably and natural ingredients.

BOLD BRITISH DESIGN

Emilio Pimentel-Reid talks to us about his brilliant new book Bold British Design.

The Interior Design Collective

The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

The Interior Design Collective

The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

THE BIGGER PICTURE

We’re talking SHOW ME MY ROOM with Kirsty Barton, Alternative’s digital guru and one of the creative folk behind our brilliant new visualiser for floors.