Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.
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The Alternative Blog
From beautiful flowers and birds’ plumage to spellbinding sea and landscapes, look no further than Mother Nature for colour inspiration.
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Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories
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Move over Scandi minimalism and welcome brighter colours. We’ve been out and about trend spotting at the Paris shows and closer to home.
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Our guide to the more alternative gifts that some of our creative collaborators and Rug Stars wish to give and get this festive season.
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As we start to wrap up for winter, we thought this is the perfect time to discover why bedrooms love carpets.
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This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.
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For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.
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Creative duo Mini Moderns choose their perfect rugs. Keith’s Rug Stars choice is a Wool Milkshake Coconut rug and Mark’s Rug Stars choice is a patterned Quirky B Honeycomb Moss rug designed with our bespoke Make Me A Rug service.
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Interior Stylist and TV personality, Sophie Robinson’s Rug Stars choice is a Quirky B Flowers of Thorpe Summer Garden with a single cotton border in Navy. This patterned rug is inspired by Liberty Fabrics Summer Garden design.
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Lucy Gough Rug Stars: We’re talking rugs with a stars of the interior world.
Stylist Lucy Gough’s Rug Stars choice is a patterned Quirky B Cube Hawksmoor carpet designed by Ben Pentreath for Alternative Flooring.
Kate Watson-Smyth Rug Stars: We’re talking wool rugs with a star of the interior world.
Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.
Colour Me Happy Trends
Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.
The story of ‘Authentic Lucienne’ by Paula Day
Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.
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