Award-winning homewares designer Ella Doran tells us about what inspired Sheep to Seat, Fleece to Floor project in our Q&A….
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The Alternative Blog
When Divine Savages wanted patterned carpet on their floors they turned to Alternative Flooring. It is time for a behind-the-scenes house tour and a chat with Jamie and Tom for some insider inspiration.
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Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.
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From beautiful flowers and birds’ plumage to spellbinding sea and landscapes, look no further than Mother Nature for colour inspiration.
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Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories
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Move over Scandi minimalism and welcome brighter colours. We’ve been out and about trend spotting at the Paris shows and closer to home.
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Our guide to the more alternative gifts that some of our creative collaborators and Rug Stars wish to give and get this festive season.
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As we start to wrap up for winter, we thought this is the perfect time to discover why bedrooms love carpets.
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This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.
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For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.
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Margo Selby Rug Stars: We’re talking rugs with stars of the interior world.
Award winning textile designer Margo Selby’s Rug Stars choice is her own design Frolic Westbrook, a multi-coloured striped rug, that she has teamed with an inner Double Piping Cotton Border in Pink and an outer Stripes Thick Black border.
The Pink House and her new Patterned Carpet
Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.
Lucy Gough Rug Stars: We’re talking rugs with a stars of the interior world.
Stylist Lucy Gough’s Rug Stars choice is a patterned Quirky B Cube Hawksmoor carpet designed by Ben Pentreath for Alternative Flooring.
Kate Watson-Smyth Rug Stars: We’re talking wool rugs with a star of the interior world.
Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.
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