Explore our NEW Trend Led Ready Made Rug Collection for 2026

The Alternative Blog

Carpet Spring Clean

it’s spring and time for experts’ tips to refresh your flooring. From five-minute refreshes to weekend projects, here are our easy spring-cleaning hacks you can try

MAGNIFICENT DESIGN

View the wonderful work of two of our creative collaborators Margo Selby and Louisa Knapp at the ‘Magnificent Design’ exhibition at The Museum of Carpet.

WE LOVE WOOL, DO EWE?

We love wool, its textures and warmth, sustainability, and style. Each year Alternative champions this wonder fibre during The Campaign for Wool’s Wool Week supported by HRH The Prince of Wales.

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NATURAL BEAUTY

We caught up with the British influencer Sinead Crowe to discuss her style inspirations and natural beauty at home.

25 years of Alternative Flooring

25 years of fabulous flooring with Lorna Haigh, the creative and marketing director at Alternative Flooring.

NOBLE ISLE

We caught up with Noble Isle to chat about their engaging and authentic story. Like us, this is an award–winning British brand with a shared love of sustainably and natural ingredients.

Smalls: Happy underneath it all

Tis the season to keep your toes warm and happy! We have asked like-minded British brand Smalls, to tell us why they love wool.