London based travel, fashion, beauty and lifestyle influencer Amelia Liana chose Alternative carpets, rugs and runners for her new home. We chatted to her about her flooring, interior and decor inspiration.
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The Alternative Blog
Sophie Anne Campbell, winner of Glasgow School of Art and Alternative Flooring design competition, shares her story…
The co-founders tell us more about the IDC and break down some myths about interior design in our Q&A….
Award-winning homewares designer Ella Doran tells us about what inspired Sheep to Seat, Fleece to Floor project in our Q&A….
Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.
For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.
Creative duo Mini Moderns choose their perfect rugs. Keith’s Rug Stars choice is a Wool Milkshake Coconut rug and Mark’s Rug Stars choice is a patterned Quirky B Honeycomb Moss rug designed with our bespoke Make Me A Rug service.
Award winning textile designer Margo Selby’s Rug Stars choice is her own design Frolic Westbrook, a multi-coloured striped rug, that she has teamed with an inner Double Piping Cotton Border in Pink and an outer Stripes Thick Black border.
Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.
Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.
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