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The Alternative Blog

Amelia’s Dream Home

London based travel, fashion, beauty and lifestyle influencer Amelia Liana chose Alternative carpets, rugs and runners for her new home. We chatted to her about her flooring, interior and decor inspiration.

WINNING TARTAN

Sophie Anne Campbell, winner of Glasgow School of Art and Alternative Flooring design competition, shares her story…

MID-CENTURY MODERN

Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

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The Edit - home style by Alternative