close basket

Your favourite products have been saved in your wishlist, click the heart to view them anytime.
View Wishlist

The Alternative Blog

MID-CENTURY MODERN

Discover the beauty of Mid-Century Modern design and get inspired by our Alternative Rug Stars, Keith and Mark AKA Mini Moderns.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

Woolability – live naturally and choose wool carpets

Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.

Sign up for Alternative News Sign Up!

Subscribe to our newsletter to receive fun and fabulous interiors inspo straight to your inbox. 

By joining our mailing list you consent to having your data processed as shown in our privacy policy.

The Edit - home style by Alternative

Please sign in