If you think carpets, rugs and runners are just for winter, then think again. With searches up by 1000% for ‘next heatwave’, we’re finding ourselves getting our homes ready for the next round of sweltering temperatures. From adding air conditioning and swapping to using lighter duvets, many often forget that carpets and rugs can actually act as excellent temperature regulators. At Alternative Flooring our carpets, rugs and runners are designed to last, so it’s important you choose the right one to work all year round.
We’ve answered the top questions most people are asking, to help you make the perfect choice for your next installation.

What most forget about wool
Wool is so much more than just a cosy carpet fibre. Thanks to its unique, natural structure it helps regulate temperatures throughout the year. Tiny pockets within each fibre trap air to provide excellent insulation in the winter, while in warmer months wool naturally absorbs and releases both air and moisture, helping your home feel more comfortable and breathable.
Regardless of the temperature, your carpet feels pleasant underfoot in any season. Unlike some hard flooring options such as tiles or natural stone, wool offers a softer, more comfortable surface to walk on.
Beautiful, durable and naturally resilient, wool is just at home in busy hallways and on staircases as it is in relaxing bedrooms or home offices. It’s a timeless choice that combines everyday practicality with natural comfort, making it the perfect option for all year-round use as a fully fitted carpet, bespoke rug, or runner.

Do natural fibre carpets keep you cool?
Yes. Plant-based fibres are natural temperature regulators, helping to create a comfortable living environment whatever the season. Although each fibre has its own unique characteristics, they all contribute to a naturally comfortable feel throughout the year.
Sisal & Seagrass: A firmer feel underfoot, both of these plant-based fibres offer brilliant air circulation. Acting like organic dehumidifiers, they can absorb and release warm air whilst keeping cool underfoot.
Jute carpets, rugs and runners are known for their naturally comfortable feel and temperature-regulating properties. The fibre is derived from the giant Corchorus plant found in humid climates, making it perfect for bedrooms or low-traffic spaces, as a flexible and soft foundation.
Coir: Another great natural fibre, made from the husks of coconuts, its coarse, hollow structure allows air to circulate freely rather than trapping it, naturally absorbing excess heat from hot air and releasing it when the air dries out.

What are the best types of rugs and runners for summer?
If you’re looking for a simple way to refresh your home for summer, a rug or runner can make all the difference. Not only do they bring colour, texture and personality to a space, the right fibres can also help keep your home cool during the warmer months.
Wool rugs and runners are an excellent choice all year round. Soft underfoot whilst being natural temperature regulators, wool helps to create a comfortable feel whatever the season. Renowned for holding dye beautifully, it makes the perfect canvas from subtle neutrals to bold patterns.

For busy family homes, don’t overlook faux fibre rugs and runners. Our indoor-outdoor collections offer the timeless look of natural fibres like sisal with the practicality of modern design. Hardwearing and easy to spot clean, they’re ideal for high-traffic spaces, kitchens and sun-filled rooms where durability is just as important as style.

You can explore our endless options by using our Make Me A Rug design tool on our website. It’s an at home, easy-to-use, bespoke design service where creativity is encouraged. Choose your exact size needed and experiment using different patterned or plain cotton borders. Or pop into your local retail partner to explore the fibres up-close.
Made for both summer and winter, natural fibres allow you to create a home that looks and feels comfortable whatever the weather. Choose flooring designed for year-round living and built to last.