It’s that time of year again to celebrate all things wool and the beautiful fibres nature gives us. This October, we’re shining a spotlight on our partnership with Campaign For Wool. And this year is extra special, as we celebrate 15 years since the Campaign For Wool was initiated by their Patron, HM King Charles III.
Whether in your wardrobe, lifestyle or most importantly underfoot – here’s why we love wool, and why our new, inspiring collections deserve a spot on your wishlist.
Why Wool
Wool is so much more than just a cosy carpet, rug or stair runner. It’s an organic, biodegradable and renewable resource, that’s naturally kind to the environment, blending practicality with premium quality. A sustainable alternative to synthetic carpets, wool comes from sheep that are shorn each year, providing a soft, renewable fibre, which is then spun into yarn and woven or tufted into cosy durable carpet.
When it comes to your flooring, wool offers endless options, to suit your lifestyle, taste and comfort needs. A trusted favourite for generations, there’s little wool can’t do. Thanks to its natural strength and elasticity, it bounces back like a spring, leaving you with no more worries about carpet indents, marks or possible fading. It’s a fibre that offers style, lasting durability and endless comfort. .
Our Wool Edit
Stripes, checks or florals, the beauty of this natural fibre can instantly elevate your interior, but if pattern isn’t your style there’s also a variety of intricate weaves, taking texture and warmth to the next level. It’s no secret that at Alternative Flooring we’ve long championed wool and the magic it brings into homes. Over the years, we’ve crafted sustainable carpets, rugs and runners with this wonderful fibre. Here are just a few of our favourites …
Margo Selby Stripe Carnival
How could we not mention our latest collection with Margo Selby? Inspired by the nostalgic colours, rides and atmosphere of the seaside town Margate, this vibrant collection features three new colourful stripes that bring joy and playfulness to any interior.
Whether as a fully fitted carpet, stair runner or bespoke rug these stripes sure know how to make an impact, whilst being super soft underfoot too!
Wool Riverflow & Wool Riverbed
Explore the welcoming warmth and cosy texture of a chunky weave with Wool Riverflow & Wool Riverbed, elegantly textured loop-pile carpets made from 100% wool fibre. Treated to be moth-resistant, they combine natural comfort with durability and style.
Inspired by the calming beauty of rivers across the UK, the palette includes shades with names such as Foyle, Hamble, Severn, Avon, and Kells, ranging from warm neutrals to cool greys.
Wool Riverbed is made from undyed wool and has a heavier, firmer texture with a compact, low pile, while Wool Riverflow offers a softer, plusher feel with a slightly thicker profile. Designed for versatility, both collections are ideal for spaces such as bedrooms, living rooms, hallways, dining rooms and stairs, and work beautifully as wall-to-wall carpets, bespoke rugs, runners, or stair runners.
Wool Tweed
If you’re in need of a carpet that combines style and practicality in one, our new Wool Tweed collection is a brilliant choice. Standing up to everyday wear and tear, the tightly looped wool carpet with it’s speckled design is ideal for busy spaces. As a stair runner, hallway runner or even a cosy area rug, its clever design disguises typical signs of wear and tear often found in high traffic areas, combining high-quality, timeless design with natural resilience.
Wool Iconic Herringstripe
Our Wool Iconic Herringstripe collection of flatwoven, patterned wool carpets, is a true classic with a twist. Combining two timeless patterns (herringbone and stripes), it makes the perfect, luxurious wall-to-wall carpet, with a graceful palette for modern or country interiors.
Wool Chunky Knit
A new collection that truly takes cosy to the next level, Wool Chunky Knit adds instant warmth to the home with it’s 100% wool fibre. Perfect for the bedroom and other cocooning spaces, either as a warming bespoke rug or a fully fitted carpet, it’s sumptuous textures add depth to interiors and creates a beautiful foundation to sink your toes into.
These are just a few of our favourites but our full wool collection can be viewed on our website or a curated selection at your local retail partner. Do keep your eyes peeled for new designs in the pipeline. We’re always exploring the power of wool and it’s beautiful textures, it really is one of natures best fibres.
