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The Alternative Blog


Great British designers love stripes.

We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode and now we have designer stripes for interiors, beautifully crafted by woven textile designer Margo Selby for Alternative Flooring.  These are design-led stripes – a super-size bloc, slim pencil and classic ticking, that take on the personality of the designer-maker.

The Margo Selby Stripe zings with character and seafaring shades

I have always been inspired by stripes and like to incorporate them in my designs. For me stripes are intrinsically linked to weaving and the process of weaving, which is linear by nature.  Margo Selby

Alternative Flooring’s Margo Selby Stripe collection is available in three colourways of Sun yellows, Surf blues and Frolic multicolours

Why do we feel at home with stripes? 

Stripes are familiar.  They are commonly seen all around us in nature, emblems, clothing. They never go out style. The designer stripes in this collection are very versatile. The same design would make a striking statement as both a carpet or a runner and the different designs have been created to mix and match through a home to define different zones whilst linking the spaces.


How to have fun with stripes. 

One tip is to go for the fun factor and play with vertical and horizontal together or use statement designer stripes in living spaces and ticking in narrower areas such as stairs and hallways.

Think about how you wear stripes.  You can team a colourful stripe floor with a plainer wall just as you would a Breton tee under a crisp white shirt.  Remember the height-enhancing illusion of vertical stripes in fashion can be used in the home too.

During the 60s and 70s, more and more people started to wear stripe as a symbol of rebellion. Alternative Flooring brings this rebellious attitude to its Rock ‘n’ Roll stripes to let your inner voice strut its stuff with texture and tone.

Alternative Flooring’s Rock ‘n’ Roll collection new Kiss, Parklife, Perfect Day and High Voltage

Parklife is the perfect partner to a leafy interior, blending sage greens and natural tones with flashes of blue, yellow and a hint of pink. Perfect Day is a classic to enjoy in navy, black and natural stripes with streaks of happy yellow. High Voltage is the upbeat number with splashes of neon red, yellow and aqua highlights mixed with shades of grey and black.

Kiss is feminine and fun. It is easy to fall in love with its on trend shades of powder pink and lipstick red with soft greys. The Dulux Colour of the year 2018 in Heart Wood, a heathery pink, warm neutral that will make a gorgeous backdrop for Kiss and bring a fresh but comforting vibe into your interiors. And like stripes, it is incredibly versatile.

Finally, did you know that there is #NationalStripesDay? Well, as far as we’re concerned, there’s a reason to wear stripes 365 days a year and we think stripes give an effortless vibe to your home too.

Browse our new Margo Selby Stripe

Browse our Rock ‘n’ Roll Stripes

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The Edit - home style by Alternative