Quirky Dotty Damson
Wall-to-wall carpets are back in fashion!
Carpet is back with a bang this season and bursting with pattern, texture and colour. People are becoming bolder with flooring choices and happy to mix and match or make carpet a statement.
‘Carpets were once the flooring of choice throughout the home but in the past few years, sales have been on the decline as we’ve been opting for wooden and stone flooring instead. According to new data provided by the Confederation of British Industry (CBI) however, carpet sales are now growing at their fastest rate since 1996!’
Natalie from Rated People
Why these buoyant sales? Well, various reasons have been muted from the economic – the seeds of recovery to the decorative – the continuing trend for pattern. Texture also has a great role to play as homeowners rediscover bare-foot luxury. Texture implies and invites touch and provides a way of authenticating materials.
Practically speaking, pattern doesn’t show those spots and spills, while wool is strong so can undergo a bit of wear and tear. For the minimalist-minded Sisal is a great solution for people who are unsure about going back to carpet because it still looks clean and contemporary but is also quiet and warm. And when carpets go wall-to-wall they make rooms feel bigger because they lead the eye to the very edges of a space.
Carpet is also a great insulator and as our lives become busier, we all need the power of quiet. In large rooms hard floors are noisy and cold. Carpet exudes comfort and brings joy to the home.
Here’s how you can use Alternative’s magic carpets in your space…
Pattern & Colour
Rock ‘n’ Roll stripes inject drama into a room.
Wide Blocstripe in Moon Mineral makes calm patterns for contemporary spaces.
Tone & Texture
Go eco with our undyed wool carpets. Wool Knot is 100% Natural, feel-good flooring
And finally a word about wool
Wool is the nation’s favourite. It’s natural and renewable. As carpet it is also a natural insulator. The Campaign for Wool, whose One Wool promotes great interior wool products says that ‘Used in the home wool insulation helps to reduce energy costs and prevents the loss of energy to the external environment. It’s resilient and elastic. Wool fibres resist tearing and are able to be bent back on themselves over 20,000 times without breaking. Wool maintains its appearance in the longer term, adding value to the product and its lifespan.’
And for wool carpet lovers this is music to your ears EASY CARE.
Carpet invites us to be comfortable and is just nicer to walk on barefoot or not!