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Finding fresh ideas and not being afraid to bring something new to market is something we always strive for here at Alternative Flooring. Sponsoring student competitions is a great way to explore up and coming trends, see a vision of the interior design future or to simply immerse ourselves in some exciting creative talent. 

We have sponsored competitions with industry pillars such as British Wool and The Campaign for Wool. Here is an overview of our brilliant winners and their winning designs. 

Louisa Knapp was a final year student at the University of Huddersfield specialising in textiles. She entered and won the Campaign for Wool 2020 competition with Alternative Flooring and Margo Selby to design a co-ordinating carpet and cloth that celebrated British design and British making while highlighting the wonders of wool.

The Alternative Flooring and Margo Selby student collaboration competition was part of a programme of projects celebrating the 10th anniversary of the launch of Campaign for Wool which were all showcased during Wool Week 2020.

Being a huge admirer of both Alternative Flooring and Margo Selby, Louisa jumped at the chance to work with us both. In addition to this, she was feeling very creative during the 2020 lockdown, testing a few design ideas for her final year thinking it would be good practice to put together a professionally produced mini collection. 

The result was her beautiful, and aptly named, Stay At Home Fibonacci design, 

Alternative Flooring, Campaign for Wool Student Competition Winner 2020 Louisa KnappLouisa Knapp
Alternative Flooring, Campaign for Wool Student Competition 2020 MoodboardStay at Home moodboard
Alternative Flooring, Campaign for Wool, Choose Wool promotionCampaign for Wool 2020
Alternative Flooring, Campaign for Wool Student Competition, Louisa Knapp MoodboardLouisa's inspiration

"In winning this competition, I am incredibly proud to be in a position of championing the beauty and diversity of wool." 

We took Louisa's winning Stay At Home Fibonacci design and crafted it into carpet, weaving it into life from British wool on axminster looms in Britain. This beautiful patterned carpet is a limited edition and completely made to order in 3.66m wide broadloom only. Currently no samples are available and a minimum order quantity will apply. 

Alternative Flooring x British Wool x Bradford Textile Society Competition Winner Lily MullenLily Mullen

Lily Mullen was the winner of The Bradford Textiles Society Competition sponsored by Alternative Flooring and British Wool. Lily was studying Printed Textiles at Leeds Arts University.

Lily wanted to enter the competition using British Wool because she was very drawn in when she started learning about the wool fibre and the processes it goes through to become a finished product. The category really played into her passion to design for interiors. For Lily, the idea to design a carpet/rug was very exciting, along with the prospect of working with both us and British Wool. 

Albers was inspired by Lily's desire to bring joy to the interior setting through playful and bold design. Her inspiration comes from patterns that occur in the manmade world, looking to Modernist architecture specifically for this design. Pattern is part and parcel of our everyday life – from the ornate to the mundane – and it is Lily's passion. The concept behind her Albers design was to invite consumers to embrace colour and pattern in their home setting.

"I think now more than ever people want some colour in their lives. Brands such as Alternative Flooring give people the confidence to play with pattern in their homes. Designer collaborations across a range of disciplines from oil painters to digital artists is opening the concept of pattern in the home to more people which from my perspective can only be a good thing."

We couldn't agree more Lily! 

Alternative Flooring x British Wool x Bradford Textile Society student winner Lily MullensLily's inspiration

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