Design your own made to measure rug or runner now with our Make Me A Rug or Runner.

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Collaborators

Creative Collaborations.

Meet the British designers we have worked with over the years to create textile floor art stamped with personality.

Collaborators

Alternative at Home

Happy real homes where different feels good. 

Our homes matter more than ever. Places to crave comfort, spaces to seek inspiration and where personalisation reigns supreme. Seeing how others decorate is a national pastime and to be invited into real Alternative homes, a curious delight. 

Alternative at Home

Rug & Runner Stars

We asked interior tastemakers to create their own bespoke Alternative Flooring rug or runner. 

Using our fabulous online Make Me A Rug designer, these pillars of the design world chose floor coverings and border combinations which match their individual personalities and spaces. Whether they chose to create a personalised bound rug or runner, the results are stunning. 

Rug & Runner Stars

Our Retail Partners

We only work with the best. 

We hand pick each Alternative Flooring Retail Partner we work with, ensuring they are fully conversant with our products, have the latest sampling in store and are up to date with all things Alternative. 

Our Retail Partners

Makers

Creating carpet is a craft with the mark of the maker.

We support our makers; from those harvesting exotic grasses to those weaving natural wool. Our products have a human touch with stories to tell. 

Makers

The Alternative Team

Meet the team who keep everything going at Alternative HQ.

With our family style culture and friendly approachable manner; behind the scenes there is a dedicated team of people who care. 

The Alternative Team

People & Organisations

We are so proud to be associated with some globally renowned people and organisations. 

People & Organisations

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

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