10% discount on made to measure and ready-made rugs and runners with SPRING10

close basket

Your favourite products have been saved in your wishlist, click the heart to view them anytime.
View Wishlist

Let your imagination run wild. Choose from tried-and-tested traditional to gorgeous British woven art rugs. Where will your imagination take you? Go stripey, designer, rocky or demure. 

Browse through our selection of wonderful, 'shoes-off' snuggly rugs below. Select your favourite and then make it into a bespoke, made to measure rug with your choice of border style, fabric and colour. Simply click through on the swatch image, or start designing your rug now using our online Make Me A Rug.

Be sure to check out our exclusive designer ranges from Ben Pentreath, Margo Selby & Ashley Hicks.

Make Me A Rug - Design Your Own

Create your own personalised rug or carpet runner that will enhance any room. Start from scratch or pick from our bestsellers for some great inspiration.

Make Me A Rug

Everyday Favourites - Ready Made Rugs

Life can be complicated, simplify with our Everyday Favourites selection of ready made rugs. Order online and collect from your local Retail Partner within 2 weeks. 

Everyday Favourites

Designer Rugs

Talented British designers working their magic in texile floor coverings. Our designer rugs are crafted to add style and comfort to any living space. Order and collect from your local Retail Partner within 2 weeks. 

Designer Rugs

Rug Stars

We asked interior tastemakers to create their own bespoke Alternative Flooring rug or runner. 

Using our fabulous online Make Me A Rug designer, these pillars of the design world chose floor coverings and border combinations which match their individual personalities and spaces. Whether they chose to create a personalised bound rug or runner, the results are stunning. 

Rug & Runner Stars

Border Fabrics

Your rug, your rules. Our selection of plain and patterned borders are the perfect partners to make your very own personalised rug or runner. Mix and match combinations using our online Make Me A Rug or Runner designer. Choose your fabric, pattern, colour, size and border, to create your new bespoke rug or runner that's yours and yours alone.

This is your rug, your way. Design your masterpiece now.

Rug or Runner Borders

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

Sign up for Alternative News Sign Up!

Subscribe to our newsletter to receive fun and fabulous interiors inspo straight to your inbox. 

By joining our mailing list you consent to having your data processed as shown in our privacy policy.

The Edit - home style by Alternative