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The Alternative Blog

ALTERNATIVE NEW YEAR’S RESOLUTIONS

It’s time to cast our thoughts to the year ahead. Here are a few Alternative New Year’s resolutions, or perhaps wholesome promises, to make more time for ourselves and for the interior in our life.

The NEW Alternative Website

Kirsty Barton our Digital Marketing Manager has lived and breathed the new website all year, so it is fitting that she is the star of the Alternative blog this month. Who better to tell the story?

HOME REFRESH

Looking for February interiors inspiration? Here’s our easy and effective ideas to brighten up your home this season. Home refresh with rugs and accessories

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

Colour Me Happy Trends

Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.

Pattern Play!

Forget stars and stripes, florals and stripes make the perfect pairing this summer. Pattern play is all the rage on the catwalks walks with eye-popping florals mixing with stripes in every which way. It’s a winning fashion combination that is inspiring interiors too.

Discover the coolest carpet collaborations

Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.

High Fibre Floors

Discover how Sisal, Coir, Jute and Seagrass woven flooring can bring a natural presence from the loom to our living rooms for SS17. Try our Alternative high-fibre diet in your interiors.

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The Edit - home style by Alternative