Pattern has the power to bring an interior to life, adding colour, character and joy…
Read More →
The Alternative Blog
If you think carpets, rugs and runners are just for winter, then think again. With…
Read More →
You may recognise Emily from her beautiful pink and green interiors over on @pinkhouseliving as…
Read More →
Choosing new flooring is one of the most exciting decisions you can make for your…
Read More →
We had the pleasure recently to work with S Club 7 royalty, Rachel Stevens, to…
Read More →
As spring arrives and the Easter hosting season draws near, our homes naturally begin to…
Read More →
When decorating your home, few pieces are as versatile and impactful as a rug. Choosing…
Read More →
Rooted in nature, natural fibre flooring has long held its place as a leading design…
Read More →
As we approach the new year, now feels like the perfect time to look forward…
Read More →
Binky Felstead, known for her days on Made In Chelsea, is swapping the TV screen…
Read More →
Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.
Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.
Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.
Grey is our guilty pleasure NEW greys include luxurious wool carpets like Barefoot Hatha Sutra and Barefoot Bikram Nadi that are 100% undyed wool, feel-good flooring.
