Choosing new flooring is one of the most exciting decisions you can make for your…
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The Alternative Blog
We had the pleasure recently to work with S Club 7 royalty, Rachel Stevens, to…
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As spring arrives and the Easter hosting season draws near, our homes naturally begin to…
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When decorating your home, few pieces are as versatile and impactful as a rug. Choosing…
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Rooted in nature, natural fibre flooring has long held its place as a leading design…
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As we approach the new year, now feels like the perfect time to look forward…
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Binky Felstead, known for her days on Made In Chelsea, is swapping the TV screen…
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As days get shorter and the nights turn darker, our homes become havens of comfort…
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It’s that time of year again to celebrate all things wool and the beautiful fibres…
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Plastic is one of the most widely disposed materials in the world. According to wastedirect.co.uk…
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Emily Norris is a British-Canadian YouTuber and mum of three. For her home, she chose Alternative’s Wool Milkshake to create that all-important homely feel with a beautifully soft yet hardwearing carpet. We chatted to Emily about her flooring choices, interior inspiration and decoration tips.
At Alternative we are often asked how to questions and we thought we’d compile an easy summer read with a few expert tips for how to dress your home when it comes to what flooring goes where and why.
View the wonderful work of two of our creative collaborators Margo Selby and Louisa Knapp at the ‘Magnificent Design’ exhibition at The Museum of Carpet.
Erica Davies takes to us about her love of Leopard, now extending to her home where she has Alternative’s indulgent faux fur British wool carpet in her bedroom!
