This month, The Campaign for Wool’s annual wool week revolved around the careability of wool. The highlight was a pop-up installation with two huge containers decked out with woolly fashion, furnishings and flooring, and fitted with 40 AEG washing machines showing how easy wool is to care for. We’re talking Wool Care with Steve Bakker of The Woolsafe Organisation, who’s telling us all about the spills and thrills of caring for wool.
The Alternative Blog
For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.
Creative duo Mini Moderns choose their perfect rugs. Keith’s Rug Stars choice is a Wool Milkshake Coconut rug and Mark’s Rug Stars choice is a patterned Quirky B Honeycomb Moss rug designed with our bespoke Make Me A Rug service.
Interior Stylist and TV personality, Sophie Robinson’s Rug Stars choice is a Quirky B Flowers of Thorpe Summer Garden with a single cotton border in Navy. This patterned rug is inspired by Liberty Fabrics Summer Garden design.
Award winning textile designer Margo Selby’s Rug Stars choice is her own design Frolic Westbrook, a multi-coloured striped rug, that she has teamed with an inner Double Piping Cotton Border in Pink and an outer Stripes Thick Black border.
Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.
Stylist Lucy Gough’s Rug Stars choice is a patterned Quirky B Cube Hawksmoor carpet designed by Ben Pentreath for Alternative Flooring.
Journalist, author and award winning blogger Kate Watson-Smyth’s Rug Stars choice is a made to measure Wool Pebble Stade carpet with a Thick Stripe Grey border.
Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.
Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.
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