Lorna Haigh, Creative and Marketing Director, Alternative Flooring
We are very lucky to have Lorna Haigh as Alternative’s Creative and Marketing Director. She’s the bright spark behind many of the new collections and when she is not thinking of clever design names and creating original images, she can be caught dreaming of which carpet is best for your home.
Here’s our Q&A
Why go for carpet in the bedroom?
When padding around in bare feet, carpet is so comfy underfoot. Rugs are great but fitted carpet with a good underlay in the bedrooms feels simply wonderful and beats noisy, creaky floorboards any day.
Alternative Flooring’s Barefoot Ashtanga Cobra striped wool carpet
What is the best for deep pile luxury in the bedroom?
Go natural and take the foot plunge with our Barefoot carpet. With over 10mm of gorgeous wool to sink your toes into, this carpet is natural luxury at its best. Choose from a gorgeous velvet, a loop or a gently on trend marble pattern. Just perfect.
Alternative Flooring’s Barefoot Marble Morwadstriped wool bedroom carpet
What about natural fibre flooring?
Made from plant fibres our natural flooring collection is great for bedrooms. Jute is just perfect and has the inherent structure of sisal but soft to touch. The new Jute Chevron and Herringbone designs are contemporary but gentle on the eye giving you a wonderful base for your bedroom designs.
Alternative Flooring’s Jute Chevron Natural patterned natural flooring
Are bedrooms inspired by hotel chic?
There is a definite cross over between hotel and residential design. Boutique hotels strive to offer luxury home living, where people can feel at home but be served and pampered. Good professional interior design is the key to this. And as on the catwalks what people see in these glamorous hotel rooms, they want to replicate in their homes. Our wonderful Luxx carpets are used in boutique hotel bedroom projects but also homes. We all love a little bit of luxury in our lives.
Is pattern more popular in bedrooms?
Pattern is just great. So many people are having fun with it in their homes. #banthebeige is now a popular hashtag used on social media. Who’d have thought it in the minimalistic 90s’. It’s now all about maximimalism, using patterns of different scales in a room and taking advantage of the fifth wall, the floor. Pattern and colour doesn’t make a room look smaller, in contrast it gives it depth and gravitas.
What works for children’s bedrooms
Pattern is great for children’s bedrooms, so, so forgiving as it doesn’t show every spot and mark but can be cleaned easily. Wool carpets are soft underfoot and kind to little knees. Our Quirky carpets have British credentials; not only using British wool but being made in Britain too.
Do we still we prefer naturals shades upstairs?
Wool Milkshake, pastels the new naturals are always going to be popular. People like the blank canvas to make other soft furnishing items pop but pastels are so useable with today’s bedroom colour palette. Bedlinen soft blues and pinks are everywhere, so the marriage is an easy one.
Alternative Flooring’s Wool Milkshake Marshmallow carpet
What do you have in your bedroom?
Wool, but I am due for a change. Ooh …what to choose. It’s got to be wool again for me though. I love this wonder fibre, its resilience, its naturalness. It is a kind fibre.
Alternative Flooring’s Quirky B Ashley Hicks Daisy Gloriosa carpet
Alternative Flooring’s Zoffany Boutique Serpentine Celadon carpet
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