10% discount on made to measure and ready-made rugs and runners with NEWYEAR10

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Make an architectural statement with our extensive natural rug collection. Choose from plant based fibres including seagrass, sisal, coir or jute fibres. Stunning natural fibre rugs for any area of your home; lounge, hallways or bedrooms.

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Jerry Woosie Rug

From: £253.88 ORDER NOW
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Teo Woosie Rug

From: £253.88 ORDER NOW
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Donovan Sisal Rug

From: £231.27 ORDER NOW
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Susie Sisal Rug

From: £231.27 ORDER NOW
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Louise Sisal Rug

From: £231.27 ORDER NOW
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Simona Sisal Rug

From: £198.28 ORDER NOW
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Brett Sisal Rug

From: £198.28 ORDER NOW
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Sue Sisal Rug

From: £198.28 ORDER NOW
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Stephen Sisal Rug

From: £231.27 ORDER NOW
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Lucy Sisal Rug

From: £228.20 ORDER NOW
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Lisa Sisal Rug

From: £231.27 ORDER NOW
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Kayleigh Sisal Rug

From: £207.31 ORDER NOW
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Sonia Sisal Rug

From: £207.31 ORDER NOW
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Willie Sisal Rug

From: £207.31 ORDER NOW
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Woodhead Sisal Rug

From: £207.31 ORDER NOW
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Leigh Sisal Rug

From: £207.31 ORDER NOW
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Matthew Sisal Rug

From: £207.31 ORDER NOW
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Iain Sisal Rug

From: £198.28 ORDER NOW
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Kerry Sisal Rug

From: £198.28 ORDER NOW
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Roderick Sisal Rug

From: £198.28 ORDER NOW
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Suzanne Sisal Rug

From: £209.50 ORDER NOW
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Rowan Sisal Rug

From: £209.50 ORDER NOW
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Tony Sisal Rug

From: £209.50 ORDER NOW
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Tim Sisal Rug

From: £209.67 ORDER NOW
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Dalia Sisal Rug

From: £209.67 ORDER NOW
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Jay-Jay Sisal Rug

From: £209.67 ORDER NOW
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Colin Jute Rug

From: £202.16 ORDER NOW
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James Jute Rug

From: £202.16 ORDER NOW
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Lorna Jute Rug

From: £202.16 ORDER NOW
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Porter Jute Rug

From: £187.39 ORDER NOW
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Tobutt Jute Rug

From: £187.39 ORDER NOW
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Rees Jute Rug

From: £187.39 ORDER NOW
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Reeves Jute Rug

From: £181.49 ORDER NOW
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Daniel Jute Rug

From: £181.49 ORDER NOW
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Alan Jute Rug

From: £181.49 ORDER NOW
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Krissie Seagrass Rug

From: £173.64 ORDER NOW
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Cater Seagrass Rug

From: £173.64 ORDER NOW
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Zanda Seagrass Rug

From: £173.64 ORDER NOW
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Kirsty Seagrass Rug

From: £176.09 ORDER NOW
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Chris Seagrass Rug

From: £176.09 ORDER NOW
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Danii Seagrass Rug

From: £176.09 ORDER NOW
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Hackett Coir Rug

From: £165.12 ORDER NOW
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Joe Coir Rug

From: £165.12 ORDER NOW
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Catherine Coir Rug

From: £165.12 ORDER NOW

Why buy a natural rug? 

At Alternative Flooring, we are firm believers that life is too short to live in dull spaces and one of the amazing things about our natural rugs range is their versatility. If you’ve got areas of heavy-duty footfall such as the hallway or doorway, we would recommend one of our more durable natural fibre rugs such as coir or sisal. If you’re looking for an eco-friendly option that’s soft underfoot, then our jute natural rugs would be perfect. All of our natural rug options are lasting, and sustainable with quality woven into every fibre.

Can't find the natural rug you're looking for? 

Not to worry, we have our Make Me A Rug tool which lets you create your natural rug, your way. So feel free to get creative and experiment with different flooring and border combinations using our online Make Me A Rug designer. Dive in and create a completely personalised piece of natural rug art for your home.

What is the softest natural fibre rug? 

If you’re looking for natural rug that you can sink your feet into, then a jute rug is perfect for you. Not only are our jute natural rugs available in fine and chunky weaves, but they’re also moth resistant. As an added bonus, jute may very well be the most eco-friendly natural plant fibre within our natural range.

How to clean a natural rug

Natural plant fibres don’t like to get wet and if you’re not careful, even spills like water can leave a mark. At Alternative Flooring, you have the option to add Intec, our environmentally friendly stain inhibitor, which will help to reduce the impact of stains and prolong the life of your floor covering. If you do end up with a spill on your natural fibre rug, then we would recommend using our WoolSafe approved Natural Flooring Care Kit.

Which natural fibre rug is the most durable? 

One of the great things about the fibres used in natural rugs is the fact that they are all hardwearing and durable. So whether you decide on seagrass, sisal or coir, you’ll be creating a natural fibre rug ready for almost anything. Jute rugs tend to be softer, which doesn’t make them as suitable for high traffic areas, which is why from a durability perspective, we would recommend sisal, seagrass or coir.

Can natural fibre rugs be used outside? 

Natural fibre rugs can be prone to moisture and mildew growth, plus they can be tricky to clean, even water may leave a permanant mark, therefore we wouldn’t recommend them for outside use. Instead, we would recommend a synthetic faux rug from our Anywhere collection which are made from 100% polypropylene, suitable for outdoor use and are extremely hardwearing.  

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The Edit - home style by Alternative