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The Alternative Blog

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

Colour Me Happy Trends

Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.

Pattern Play!

Forget stars and stripes, florals and stripes make the perfect pairing this summer. Pattern play is all the rage on the catwalks walks with eye-popping florals mixing with stripes in every which way. It’s a winning fashion combination that is inspiring interiors too.

Discover the coolest carpet collaborations

Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.

New Year Decorating Resolutions with Alternative Flooring

Once the Christmas clutter is cleared, the next step is to think about how you can streamline your space. We all dream of building up, out or down, but there are other ways to unlock the space that you already have. What about supersizing all doors and adding a striped carpet runner like our Mr Blue Sky to give the illusion of space?

Why Cwtch is the New Hygge

Alternative Flooring and Melin Tregwynt got together at The Campaign for Wool’s first ever Wool BnB. We are now thrilled to welcome Eifion Griffiths (the owner of Melin Tregwynt) to be our guest blogger talking all things cwtch.

How Alternative and Liberty Fabrics got together

Britain has a fine history of producing quality brands with craftsmanship. Liberty Fabrics and Alternative Flooring continue this tradition. Supporting British design and manufacturing were key factors in launching Quirky B.

How to decorate with rugs with Kate Watson-Smyth

For the first time Alternative Flooring’s Make Me A Rug service offers Quirky B pattern along with lots of new borders. This fabulous service has a new video featuring fellow rug lover and number 1 interiors blogger, Kate Watson-Smyth.

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