Collaboration Archives | The Alternative Blog

Quirky is blooming

The design journey begins for a new pattern in our…

Creative Collaborations: See how we created Stair Art with some of Britain’s best designers

We relished the chance to team up with Ella Doran, Margo Selby and Divine Savages with their magical patterns reimagined as arty runners.

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

Mini Moderns Rug Stars: We’re talking rugs with stars of the interior world.

Creative duo Mini Moderns choose their perfect rugs. Keith’s Rug Stars choice is a Wool Milkshake Coconut rug and Mark’s Rug Stars choice is a patterned Quirky B Honeycomb Moss rug designed with our bespoke Make Me A Rug service.

The Pink House and her new Patterned Carpet

Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

In the making with Margo Selby

From seaside to ticking, stripes never really go out of style. The new Margo Selby Stripes for Alternative Flooring take this classic design staple in fresh directions. We talk to one of our favourite collaborators, the award-winning woven textile designer Margo Selby about her latest collection for Alternative Flooring.

A CARPET FIT FOR A QUEEN: Why RHS Chelsea Flower show picked Flowers of Thorpe

Here at Alternative Flooring we are blushing with pride. Why? Well because we made the floral ‘alternative red carpet’ that The Queen walked along at the RHS Chelsea Flower Show Charity Gala Preview on Monday 22 May 2017.

Margo Selby for Alternative Flooring – British made carpets

Margo Selby is a woven textile design company that produces exceptional quality fabrics. Here Margo shares her experience of watching her designs come to life as carpets.