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The Alternative Blog

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Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest Blog: Ashley Hicks

Ashley Hicks has designed two distinct patterned carpets called Chainmail and Daisy for Alternative Flooring’s new Quirky B – a broadloom patterned carpet collection that launches at Decorex International.

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