Explore our NEW Trend Led Ready Made Rug Collection for 2026

The Alternative Blog

Share the Love, buy your carpets locally

“Sharing the love” for independent retailers. Build Back Better High…

Colour Schemes with Sophie Robinson

We asked interior designer Sophie Robinson where she finds inspiration and how to pull together a stylish scheme at home.

FLOORS & WALLS

The new paint shades being announced for 2023 and we want to talk colour and carpet and get ahead of the trends.

Emily Norris – A Forever Home

Emily Norris is a British-Canadian YouTuber and mum of three. For her home, she chose Alternative’s Wool Milkshake to create that all-important homely feel with a beautifully soft yet hardwearing carpet. We chatted to Emily about her flooring choices, interior inspiration and decoration tips.

HOW TO DRESS YOUR HOME WITH CARPETS, RUGS AND RUNNERS

At Alternative we are often asked how to questions and we thought we’d compile an easy summer read with a few expert tips for how to dress your home when it comes to what flooring goes where and why.

A day in the life of an Alternative stylist…

Go behind the scenes with Interior Stylist Susie Clegg and Alternative….