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The Alternative Blog

House of Colour

Patrick O’Donnell is Farrow & Ball’s Brand Ambassador. Updating his…

A renovating journey with Rosie & the Farm

We chatted to Rosie, an Interior Textile Designer and heritage renovation enthusiast who shares her journey of renovating and restoring and why she chose Alternative carpets.

Amelia’s Dream Home

London based travel, fashion, beauty and lifestyle influencer Amelia Liana chose Alternative carpets, rugs and runners for her new home. We chatted to her about her flooring, interior and decor inspiration.

TARTAN WITH A TWIST: The Glasgow School of Art & Alternative Flooring Competition

The Glasgow School of Art (GSA) and Alternative Flooring have joined forces in an exciting project to celebrate British design.

CELEBRATION TIME

Lily Mullen, the winner of The Bradford Textiles Society Competition sponsored by Alternative Flooring and British Wool, tells us the inspiring story behind creating her design and what this award means to her.

Give fleece a chance… The Campaign for Wool Student Design Competition Winner!

We caught up with Louisa Knapp, winner of The Campaign for Wool Student Design Competition, to talk British design and the wonders of wool.

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

Creative Collaborations: See how we created Stair Art with some of Britain’s best designers

We relished the chance to team up with Ella Doran, Margo Selby and Divine Savages with their magical patterns reimagined as arty runners.