Explore our NEW Trend Led Ready Made Rug Collection for 2026

The Alternative Blog

Kirsty Barton

Marketing Manager

With over 23 years working in the carpet industry and roles within Alternative Flooring ranging from sales, customer service to purchasing; Kirsty brings all of this experience to her role as Marketing Manager. Bringing together digital content, SEO, PPC, strategic social media management as well as PR and brand growth ensuring optimum reach, engagement and brand awareness. Here is a link to Kirsty's LinkedIn

How to decorate with rugs with Kate Watson-Smyth

For the first time Alternative Flooring’s Make Me A Rug service offers Quirky B pattern along with lots of new borders. This fabulous service has a new video featuring fellow rug lover and number 1 interiors blogger, Kate Watson-Smyth.

CELEBRATE Great British Pattern

It’s time to celebrate the Queen’s 90th birthday! It’s also time to shout about great British design and our nation’s love of pattern.

Herringbone and tweed get hip on texture

We know that our readers are smart, so we are going to straighten out the difference between herringbone and chevron flooring.

The 6 Key Trends for 2016 That Will Endure

New Year, new trends. Carole King is an Interior Designer and author of Dear Designer’s Blog where she writes daily about current trends, shopping tips and anything else that inspires her.

Christmas Collage

In the lead up to Christmas, this winter we need some cosy colour and pattern on the chilly, grey days to warm our homes, lift our spirits and have some fun.

Britain’s Cool Club

Alternative Flooring is a member of Britain’s Coolest Club – the 2015/16 CoolBrands, where innovation, originality, authenticity and desirability are just some of the cool qualities that count.

Wool Week 2015

The wonderful thing about Wool Week is that every year there is always something a little ‘alternative’ about it!

Trends v. timelessness – Ben Pentreath for Alternative Flooring

Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist. From his two design studios in the heart of London’s Bloomsbury, Ben works on a huge variety of buildings.