Explore our NEW Trend Led Ready Made Rug Collection for 2026

The Alternative Blog

Kirsty Barton

Marketing Manager

With over 23 years working in the carpet industry and roles within Alternative Flooring ranging from sales, customer service to purchasing; Kirsty brings all of this experience to her role as Marketing Manager. Bringing together digital content, SEO, PPC, strategic social media management as well as PR and brand growth ensuring optimum reach, engagement and brand awareness. Here is a link to Kirsty's LinkedIn

The Pink House and her new Patterned Carpet

Emily Murray is the founder and editor of The Pink House, an award-winning interiors blog. Emily has chosen our Quirky B Liberty Fabrics Capello Shell patterned carpet for her bedroom, so we thought it’s time to pay a visit.

Colour Me Happy Trends

Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

GORGEOUS GREYS – How grey has become our new neutral

Grey is our guilty pleasure NEW greys include luxurious wool carpets like Barefoot Hatha Sutra and Barefoot Bikram Nadi that are 100% undyed wool, feel-good flooring.

Woolability – live naturally and choose wool carpets

Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.

Earn Your Designer Stripes with Margo Selby

We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode and now we have designer stripes for interiors, beautifully crafted carpets by woven textile designer Margo Selby for Alternative Flooring. The perfect striped wool carpet choice for stairs, rugs, runners and wall-to-wall flooring.

Pattern Play!

Forget stars and stripes, florals and stripes make the perfect pairing this summer. Pattern play is all the rage on the catwalks walks with eye-popping florals mixing with stripes in every which way. It’s a winning fashion combination that is inspiring interiors too.

In the making with Margo Selby

From seaside to ticking, stripes never really go out of style. The new Margo Selby Stripes for Alternative Flooring take this classic design staple in fresh directions. We talk to one of our favourite collaborators, the award-winning woven textile designer Margo Selby about her latest collection for Alternative Flooring.