Explore our NEW Trend Led Ready Made Rug Collection for 2026

The Alternative Blog

A renovating journey with Rosie & the Farm

We chatted to Rosie, an Interior Textile Designer and heritage renovation enthusiast who shares her journey of renovating and restoring and why she chose Alternative carpets.

Emily Norris – A Forever Home

Emily Norris is a British-Canadian YouTuber and mum of three. For her home, she chose Alternative’s Wool Milkshake to create that all-important homely feel with a beautifully soft yet hardwearing carpet. We chatted to Emily about her flooring choices, interior inspiration and decoration tips.