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The Alternative Blog

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

Woolability – live naturally and choose wool carpets

Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.

In the making with Margo Selby

From seaside to ticking, stripes never really go out of style. The new Margo Selby Stripes for Alternative Flooring take this classic design staple in fresh directions. We talk to one of our favourite collaborators, the award-winning woven textile designer Margo Selby about her latest collection for Alternative Flooring.

A CARPET FIT FOR A QUEEN: Why RHS Chelsea Flower show picked Flowers of Thorpe

Here at Alternative Flooring we are blushing with pride. Why? Well because we made the floral ‘alternative red carpet’ that The Queen walked along at the RHS Chelsea Flower Show Charity Gala Preview on Monday 22 May 2017.

Nice to see ewe…at Wool BnB

Alternative Flooring loves wool and we swiftly got into the spirit for Woolly Hat Day, but our highlight of Wool Week was taking part in The Campaign for Wool’s first ever Wool BnB where everything from carpets to cardigans was made of this most natural of fibres.

Margo Selby for Alternative Flooring – British made carpets

Margo Selby is a woven textile design company that produces exceptional quality fabrics. Here Margo shares her experience of watching her designs come to life as carpets.

Rockett St George share new season trends

Rockett St George is an online emporium of expressive homeware with an exceptional quirky style that inspires and delights. Here Jane shares some of her new season trends which include Alternative’s very own Quirky Tess.

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest blog: Arabella McNie, Curator of Campaign for Wool Interiors Collection

This month our guest blogger is Arabella McNie, the curator of the Campaign for Wool Interiors Collection, which is part of the fifth anniversary celebrations of HRH The Prince of Wales’ Campaign for Wool.

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The Edit - home style by Alternative