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The Alternative Blog

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Be cool and confident with Pedlars

Pedlars is a family-run business based in North Wales with a general store and café in Notting Hill. Founder, Charlie Gladstone, shares his decorating tips about giving your home its personality .

Rockett St George share new season trends

Rockett St George is an online emporium of expressive homeware with an exceptional quirky style that inspires and delights. Here Jane shares some of her new season trends which include Alternative’s very own Quirky Tess.

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest Blog: Ashley Hicks

Ashley Hicks has designed two distinct patterned carpets called Chainmail and Daisy for Alternative Flooring’s new Quirky B – a broadloom patterned carpet collection that launches at Decorex International.

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The Edit - home style by Alternative