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The Alternative Blog

The story of ‘Authentic Lucienne’ by Paula Day

Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.

How Alternative and Liberty Fabrics got together

Britain has a fine history of producing quality brands with craftsmanship. Liberty Fabrics and Alternative Flooring continue this tradition. Supporting British design and manufacturing were key factors in launching Quirky B.

Britain’s Cool Club

Alternative Flooring is a member of Britain’s Coolest Club – the 2015/16 CoolBrands, where innovation, originality, authenticity and desirability are just some of the cool qualities that count.

Guest Blog: Ashley Hicks

Ashley Hicks has designed two distinct patterned carpets called Chainmail and Daisy for Alternative Flooring’s new Quirky B – a broadloom patterned carpet collection that launches at Decorex International.

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