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	<title>Material and Texture Archives | The Alternative Blog</title>
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		<title>Carpet That&#8217;s Worth Investing In : Why Emily Murray came back to Alternative Flooring for her second round of renovations</title>
		<link>https://www.alternativeflooring.com/blog/2026/07/carpet-thats-worth-investing-in-why-emily-murray-came-back-to-alternative-flooring-for-her-second-round-of-renovations/</link>
		
		<dc:creator><![CDATA[pruser]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 10:23:03 +0000</pubDate>
				<category><![CDATA[Collaborations]]></category>
		<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[bedroom carpet]]></category>
		<category><![CDATA[benefits of wool]]></category>
		<category><![CDATA[Bespoke rugs]]></category>
		<category><![CDATA[British Wool]]></category>
		<category><![CDATA[carpet]]></category>
		<category><![CDATA[Emily Murray]]></category>
		<category><![CDATA[Home Renovation]]></category>
		<category><![CDATA[master bedroom]]></category>
		<category><![CDATA[Renovation]]></category>
		<category><![CDATA[wool carpet]]></category>
		<category><![CDATA[Wool Rug]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=5263</guid>

					<description><![CDATA[<p>You may recognise Emily from her beautiful pink and green interiors over on @pinkhouseliving as well as her collaboration with us in the past. Well, she&#8217;s back! And this time, another eye-catching renovation, transforming her master bedroom, sitting room and family room with Alternative Flooring. We discover why Emily chose to use our carpets and&#8230;</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2026/07/carpet-thats-worth-investing-in-why-emily-murray-came-back-to-alternative-flooring-for-her-second-round-of-renovations/">Carpet That&#8217;s Worth Investing In : Why Emily Murray came back to Alternative Flooring for her second round of renovations</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Here&#8217;s Five Flooring Trends You&#8217;ll Love in Five Years Time</title>
		<link>https://www.alternativeflooring.com/blog/2026/06/heres-five-flooring-trends-youll-love-in-five-years-time/</link>
		
		<dc:creator><![CDATA[pruser]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 08:43:21 +0000</pubDate>
				<category><![CDATA[Interior Trends]]></category>
		<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[Alternative Flooring]]></category>
		<category><![CDATA[Bespoke rugs]]></category>
		<category><![CDATA[bespoke runners]]></category>
		<category><![CDATA[carpet]]></category>
		<category><![CDATA[durable]]></category>
		<category><![CDATA[longevity]]></category>
		<category><![CDATA[Trends]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=5230</guid>

					<description><![CDATA[<p>Choosing new flooring is one of the most exciting decisions you can make for your home. Unlike smaller updates, it has the power to completely transform a space &#8211; and when you get it right, it works beautifully for years to come. The best flooring trends aren&#8217;t just stylish now, they&#8217;re the materials, textures and&#8230;</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2026/06/heres-five-flooring-trends-youll-love-in-five-years-time/">Here&#8217;s Five Flooring Trends You&#8217;ll Love in Five Years Time</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Is natural fibre flooring actually more sustainable? </title>
		<link>https://www.alternativeflooring.com/blog/2026/02/is-natural-flooring-actually-more-sustainable/</link>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Mon, 02 Feb 2026 12:44:17 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[coir]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[interior]]></category>
		<category><![CDATA[Jute]]></category>
		<category><![CDATA[moth resistant]]></category>
		<category><![CDATA[Natural Flooring]]></category>
		<category><![CDATA[rugs]]></category>
		<category><![CDATA[Runners]]></category>
		<category><![CDATA[Seagrass]]></category>
		<category><![CDATA[Sisal]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[sustainable carpet]]></category>
		<category><![CDATA[sustainable flooring]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=5043</guid>

					<description><![CDATA[<p>Rooted in nature, natural fibre flooring has long held its place as a leading design choice, and now more than ever, as many of us make the move towards more sustainable living and lifestyle choices. With more and more people intrigued by natural flooring, it’s no surprise that people are curious about what makes it&#8230;</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2026/02/is-natural-flooring-actually-more-sustainable/">Is natural fibre flooring actually more sustainable? </a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Our Wool Month Edit for 2025: Celebrating Wool Carpets, Rugs &#038; Runners</title>
		<link>https://www.alternativeflooring.com/blog/2025/10/our-wool-month-edit-for-2025/</link>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Mon, 06 Oct 2025 13:34:29 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[Alternative Flooring]]></category>
		<category><![CDATA[Bespoke rugs]]></category>
		<category><![CDATA[British Wool]]></category>
		<category><![CDATA[Campaign for Wool]]></category>
		<category><![CDATA[carpet]]></category>
		<category><![CDATA[cosy interior]]></category>
		<category><![CDATA[The Campaign for Wool]]></category>
		<category><![CDATA[wool carpet]]></category>
		<category><![CDATA[Wool Flooring]]></category>
		<category><![CDATA[Wool Month]]></category>
		<category><![CDATA[Wool Rugs]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=4921</guid>

					<description><![CDATA[<p>It’s that time of year again to celebrate all things wool and the beautiful fibres nature gives us.  This October, we’re shining a spotlight on our partnership with Campaign For Wool. And this year is extra special, as we celebrate 15 years since the Campaign For Wool was initiated by their Patron, HM King Charles&#8230;</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2025/10/our-wool-month-edit-for-2025/">Our Wool Month Edit for 2025: Celebrating Wool Carpets, Rugs &#038; Runners</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Carpet Spring Clean</title>
		<link>https://www.alternativeflooring.com/blog/2023/05/carpet-spring-clean/</link>
					<comments>https://www.alternativeflooring.com/blog/2023/05/carpet-spring-clean/#respond</comments>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Mon, 15 May 2023 04:29:59 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[cleaning carpets]]></category>
		<category><![CDATA[flooring care]]></category>
		<category><![CDATA[how to clean natural carpet]]></category>
		<category><![CDATA[spring clean your carpet]]></category>
		<category><![CDATA[tips for cleaning carpet]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=4022</guid>

					<description><![CDATA[<p>it’s spring and time for experts’ tips to refresh your flooring. From five-minute refreshes to weekend projects, here are our easy spring-cleaning hacks you can try</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2023/05/carpet-spring-clean/">Carpet Spring Clean</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>MAGNIFICENT DESIGN</title>
		<link>https://www.alternativeflooring.com/blog/2022/07/magnificent-design/</link>
					<comments>https://www.alternativeflooring.com/blog/2022/07/magnificent-design/#respond</comments>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Thu, 28 Jul 2022 12:39:24 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[carpet]]></category>
		<category><![CDATA[Carpet Design]]></category>
		<category><![CDATA[Louisa Knapp]]></category>
		<category><![CDATA[Margo Selby]]></category>
		<category><![CDATA[The Museum of Carpet]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=3773</guid>

					<description><![CDATA[<p>View the wonderful work of two of our creative collaborators Margo Selby and Louisa Knapp at the ‘Magnificent Design' exhibition at The Museum of Carpet.</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2022/07/magnificent-design/">MAGNIFICENT DESIGN</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>WE LOVE WOOL, DO EWE?</title>
		<link>https://www.alternativeflooring.com/blog/2021/10/the-campaign-for-wools-wool-week-choosewool/</link>
					<comments>https://www.alternativeflooring.com/blog/2021/10/the-campaign-for-wools-wool-week-choosewool/#respond</comments>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Tue, 19 Oct 2021 14:22:07 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[choose wool]]></category>
		<category><![CDATA[Feel Better]]></category>
		<category><![CDATA[The Campaign for Wool]]></category>
		<category><![CDATA[Wool Month]]></category>
		<category><![CDATA[Wool Week]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=3576</guid>

					<description><![CDATA[<p>We love wool, its textures and warmth, sustainability, and style. Each year Alternative champions this wonder fibre during The Campaign for Wool’s Wool Week supported by HRH The Prince of Wales.</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2021/10/the-campaign-for-wools-wool-week-choosewool/">WE LOVE WOOL, DO EWE?</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
					<wfw:commentRss>https://www.alternativeflooring.com/blog/2021/10/the-campaign-for-wools-wool-week-choosewool/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<title>NATURAL BEAUTY</title>
		<link>https://www.alternativeflooring.com/blog/2021/02/natural-beauty/</link>
					<comments>https://www.alternativeflooring.com/blog/2021/02/natural-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Tue, 09 Feb 2021 15:14:27 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[coir]]></category>
		<category><![CDATA[Natural Carpet]]></category>
		<category><![CDATA[Natural Flooring]]></category>
		<category><![CDATA[Sinead Crowe]]></category>
		<category><![CDATA[Stair Carpet]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=3436</guid>

					<description><![CDATA[<p>We caught up with the British influencer Sinead Crowe to discuss her style inspirations and natural beauty at home. </p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2021/02/natural-beauty/">NATURAL BEAUTY</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>25 years of Alternative Flooring</title>
		<link>https://www.alternativeflooring.com/blog/2020/10/alternative-flooring-celebrating-25-years/</link>
					<comments>https://www.alternativeflooring.com/blog/2020/10/alternative-flooring-celebrating-25-years/#respond</comments>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Wed, 28 Oct 2020 10:50:28 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[25 Years]]></category>
		<category><![CDATA[Anniversary]]></category>
		<category><![CDATA[Natural Flooring]]></category>
		<category><![CDATA[Patterned Flooring]]></category>
		<category><![CDATA[Wool Flooring]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=3328</guid>

					<description><![CDATA[<p>25 years of fabulous flooring with Lorna Haigh, the creative and marketing director at Alternative Flooring.</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2020/10/alternative-flooring-celebrating-25-years/">25 years of Alternative Flooring</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>NOBLE ISLE</title>
		<link>https://www.alternativeflooring.com/blog/2020/09/noble-isle/</link>
					<comments>https://www.alternativeflooring.com/blog/2020/09/noble-isle/#respond</comments>
		
		<dc:creator><![CDATA[Kirsty Barton]]></dc:creator>
		<pubDate>Tue, 01 Sep 2020 16:53:39 +0000</pubDate>
				<category><![CDATA[Material and Texture]]></category>
		<category><![CDATA[Material]]></category>
		<category><![CDATA[Natural]]></category>
		<category><![CDATA[Noble Isle]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[texture]]></category>
		<guid isPermaLink="false">https://www.alternativeflooring.com/blog/?p=3272</guid>

					<description><![CDATA[<p>We caught up with Noble Isle to chat about their engaging and authentic story. Like us, this is an award–winning British brand with a shared love of sustainably and natural ingredients.</p>
<p>The post <a href="https://www.alternativeflooring.com/blog/2020/09/noble-isle/">NOBLE ISLE</a> appeared first on <a href="https://www.alternativeflooring.com/blog">The Alternative Blog</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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