Collaborations Archives | The Alternative Blog https://www.alternativeflooring.com/blog/category/collaborations/ Blog title Fri, 03 Jul 2026 15:23:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 Carpet That’s Worth Investing In : Why Emily Murray came back to Alternative Flooring for her second round of renovations https://www.alternativeflooring.com/blog/2026/07/carpet-thats-worth-investing-in-why-emily-murray-came-back-to-alternative-flooring-for-her-second-round-of-renovations/ Fri, 03 Jul 2026 10:23:03 +0000 https://www.alternativeflooring.com/blog/?p=5263 You may recognise Emily from her beautiful pink and green interiors over on @pinkhouseliving as well as her collaboration with us in the past. Well, she’s back! And this time, another eye-catching renovation, transforming her master bedroom, sitting room and family room with Alternative Flooring. We discover why Emily chose to use our carpets and…

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]]> Inside Rachel Steven’s Approach to Her Statement Staircase https://www.alternativeflooring.com/blog/2026/05/inside-rachel-stevens-approach-to-her-statement-staircase/ Wed, 06 May 2026 10:29:00 +0000 https://www.alternativeflooring.com/blog/?p=5213 We had the pleasure recently to work with S Club 7 royalty, Rachel Stevens, to help her create a beautiful, statement staircase in her chic and sophisticated home as part of her latest renovations, documented on her Instagram account.  We sat down with Rachel to find out a little bit more about her design decisions…

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]]> Texture Takes the Lead in Binky’s Home Renovation with Alternative Flooring https://www.alternativeflooring.com/blog/2025/11/texture-takes-the-lead-in-binkys-home-renovation-with-alternative-flooring/ Wed, 19 Nov 2025 17:34:10 +0000 https://www.alternativeflooring.com/blog/?p=4955 Binky Felstead,  known for her days on Made In Chelsea, is swapping the TV screen for interior design as she renovates her family home, filled with character and charm. We had the pleasure of working with Binky to bring an abundance of natural texture into her home with our beautiful Wool carpets, which you may…

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]]> Why Wool? Discover The Benefits Of The Natural Carpet Fibre https://www.alternativeflooring.com/blog/2024/10/benefits-of-wool-carpet/ https://www.alternativeflooring.com/blog/2024/10/benefits-of-wool-carpet/#respond Thu, 24 Oct 2024 10:57:53 +0000 https://www.alternativeflooring.com/blog/?p=4624 This October we’re celebrating Wool Month in an exciting partnership with Campaign For Wool and their inspiring new movement, Check It’s Wool. A campaign supported by His Majesty King Charles III, educating us all about the natural benefits of choosing wool.  The magic of the wool fibre and its natural beauty makes it the perfect…

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]]> https://www.alternativeflooring.com/blog/2024/10/benefits-of-wool-carpet/feed/ 0 The Bedroom Renovation of Dreams https://www.alternativeflooring.com/blog/2024/06/the-bedroom-renovation-of-dreams/ https://www.alternativeflooring.com/blog/2024/06/the-bedroom-renovation-of-dreams/#respond Fri, 21 Jun 2024 17:30:41 +0000 https://www.alternativeflooring.com/blog/?p=4498 Sandra Baker, known as the  @_the_idle_hands to her followers on Instagram, is admired for her keen eye for interior styling, beautifully documented through her aesthetically pleasing posts on her profile and blog. Characterised by vintage florals, elegant wallpapers and pops of colour, Sandra has caught the attention of a dedicated audience. Her passion for DIY…

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]]> https://www.alternativeflooring.com/blog/2024/06/the-bedroom-renovation-of-dreams/feed/ 0 A home with a musical history https://www.alternativeflooring.com/blog/2024/03/a-home-with-a-musical-history/ https://www.alternativeflooring.com/blog/2024/03/a-home-with-a-musical-history/#respond Wed, 20 Mar 2024 15:45:03 +0000 https://www.alternativeflooring.com/blog/?p=4428 Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and creative content consultancy Studio Home Page. In the summer of 2023, she moved into a converted barn with a stellar musical history and set about updating it for its next chapter. We caught up with her to find out more…

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]]> https://www.alternativeflooring.com/blog/2024/03/a-home-with-a-musical-history/feed/ 0 The Sweet Life Renovation: A style journey through Amira’s vintage home https://www.alternativeflooring.com/blog/2024/02/the-sweet-life-renovation-a-style-journey-through-amiras-vintage-home/ https://www.alternativeflooring.com/blog/2024/02/the-sweet-life-renovation-a-style-journey-through-amiras-vintage-home/#respond Thu, 22 Feb 2024 15:26:42 +0000 https://www.alternativeflooring.com/blog/?p=4403 Amira Hashish, aka @thedesigneditor, is a seasoned editorial and Creative Director with 20 years of experience in publishing and multi-discipline journalism. She is not only the founder of creative and interiors studio Rapport, but she is also Editor-in-Chief of Neighbourhood Edit magazine. Despite her hectic schedule, Amira embarked on a renovation journey to transform a former…

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]]> https://www.alternativeflooring.com/blog/2024/02/the-sweet-life-renovation-a-style-journey-through-amiras-vintage-home/feed/ 0 Embracing joy with Kit & Co https://www.alternativeflooring.com/blog/2024/01/embracing-joy-with-kit-co/ https://www.alternativeflooring.com/blog/2024/01/embracing-joy-with-kit-co/#respond Fri, 26 Jan 2024 14:27:55 +0000 https://www.alternativeflooring.com/blog/?p=4381 Megan Robson is the creative force behind Kit & Co. Her distinctive style effortlessly combines colour and print to create spaces that are both cosy and elegant. With a following of 113k and counting, it’s clear that Megan has captured the hearts of many. We were thrilled to collaborate with Megan and see how she…

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]]> https://www.alternativeflooring.com/blog/2024/01/embracing-joy-with-kit-co/feed/ 0 A home bursting with colour https://www.alternativeflooring.com/blog/2023/10/a-home-bursting-with-colour/ https://www.alternativeflooring.com/blog/2023/10/a-home-bursting-with-colour/#respond Fri, 27 Oct 2023 17:35:42 +0000 https://www.alternativeflooring.com/blog/?p=4274 Melissa Warnock, aka @honeybeeandhollie, has attracted a devoted following with her love for florals, colour, pattern, wallpaper and a passion for DIY. She describes designing and decorating as her ultimate source of joy, constantly experimenting with new ideas despite making occasional mistakes. For her recent upstairs renovation, she selected our gorgeous Wool Milkshake carpet. We…

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]]> https://www.alternativeflooring.com/blog/2023/10/a-home-bursting-with-colour/feed/ 0 At home with Kate Watson-Smyth and Quirky Bloom https://www.alternativeflooring.com/blog/2023/09/at-home-with-kate-watson-smyth-and-quirky-bloom/ https://www.alternativeflooring.com/blog/2023/09/at-home-with-kate-watson-smyth-and-quirky-bloom/#respond Thu, 28 Sep 2023 15:57:17 +0000 https://www.alternativeflooring.com/blog/?p=4234 Back in July, we gave you a sneak peek of our beautiful new Quirky Bloom carpet, which was a result of our collaboration with the renowned interior journalist, author, and founder of madaboutthehouse.com, Kate Watson-Smyth. We were beyond excited to share the story behind the creation of this fresh floral carpet as we interviewed Kate…

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