10% discount on made to measure and ready-made rugs and runners with SPRING10

close basket

Your favourite products have been saved in your wishlist, click the heart to view them anytime.
View Wishlist

We’re firm believers that life’s too short to live in dull spaces. Our patterned rugs collection shout loudly and stylishly. Explore our award winning designs below and find a rug pattern with your personality woven in.

rug corner
from above

Jerry Woosie Rug

From: £253.88 ORDER NOW
rug corner
from above

Teo Woosie Rug

From: £253.88 ORDER NOW
rug corner
from above

Otis Woosie Rug

From: £253.88 ORDER NOW
rug corner
from above

Hugo Woosie Rug

From: £253.88 ORDER NOW
rug corner
from above

Blossom Woosie Rug

From: £253.88 ORDER NOW
rug corner
from above

Margo Selby Westbrook Striped Rug 1

From: £258.78 ORDER NOW
rug corner
from above

Merlin Striped Wool Rug

From: £236.08 ORDER NOW
rug corner
from above

Maisie Striped Wool Rug

From: £238.10 ORDER NOW
rug corner
from above

Pippa Striped Wool Rug

From: £196.81 ORDER NOW
rug corner
from above

Bella Striped Wool Rug

From: £238.10 ORDER NOW
rug corner
from above

Margo Selby Westbrook Striped Rug 2

From: £258.78 ORDER NOW
rug corner
from above

Kato Striped Wool Rug

From: £238.10 ORDER NOW
rug corner
from above

Margo Selby Westbrook Striped Rug 3

From: £219.51 ORDER NOW
rug corner
from above

Frank Striped Wool Rug

From: £236.08 ORDER NOW

How to decorate with a patterned rug

There are some neat tricks when it comes to decorating with a patterned rug. From mixing large and small scale designs to layering, there’s no limit to having your home your way. Natural patterned rugs, such as our collection, are versatile and durable - not to mention, tread lightly on the planet. Floor your guests with bold stripes or wow them with contemporary designs. Needing a little inspiration? No problem. Take a look at our latest brochure or peruse our Floor Gazing section and discover your next rug for your home now.

Can you have a patterned rug with patterned furnishings? 

Of course! Remember, this is your patterned rug, your way, so you have complete freedom. As long as you’re sticking within the same colour palette as the rest of the room, you can go big and bold in your interior design. At Alternative Flooring, we’re firm believers that life is too short to live in dull spaces and we love opening doors on uniquely beautiful homes. If you need a little inspiration, our Trend Watch and collaborators definitely have your flooring needs covered.

Design your own patterned rug

Create your own, made to measure patterned rug with our Make Me A Rug designer tool. Go bespoke; whether it’s a quirky design by Ben Pentreath, classic elegance from Divine Savages or a bold look from Margo Selby, we can custom make a patterned rug to suit your style and your space.

Can you have two patterned rugs in the same space? 

Of course. It’s a bold move, but one that can only be encouraged when it comes to showing off your personality. You can jazz up your living room by mixing multiple patterned rugs and layering them. It creates interest and intrigue especially when working with different textures. Remember, it’s your patterned rug your way, and here at Alternative Flooring we want to give you the tools to show off your personality. Prefer to go bespoke? Check out our Make Me A Rug designer now and create a bespoke rug for your home.

Are patterned rugs in style? 

Patterned rugs are a modern design element that can enhance any home. With the power to add character and show off your personality, a patterned rug from Alternative Flooring can add colour and interest to any space. If you’ve found a particular pattern you like, then don’t forget you can order a sample online or use our handy Show Me My Room visualiser tool to see your perfect pattern in your own home.  

How to clean a patterned rug

Our stunning patterned rugs add interest to your space while letting you play with colour and scale. That’s why it’s so important to make sure your rug is kept in beautiful condition. We recommend only using cleaning products with the WoolSafe Certification Mark on your patterned rug. That way you can be reassured that the products have been tried and tested on all delicate, natural rug and carpeting materials. When it comes to patterned wool rugs, always blot and never rub, otherwise you run the risk of distorting or changing the direction of the pile. Never use any cleaners that are for household use, such as washing up liquid or soaps as they can cause rapid resoiling or colour bleeding. If you’re ever in any doubt as to what to do, get in contact with a WoolSafe expert.

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

Sign up for Alternative News Sign Up!

Subscribe to our newsletter to receive fun and fabulous interiors inspo straight to your inbox. 

By joining our mailing list you consent to having your data processed as shown in our privacy policy.

The Edit - home style by Alternative