{"id":4921,"date":"2025-10-06T13:34:29","date_gmt":"2025-10-06T13:34:29","guid":{"rendered":"https:\/\/www.alternativeflooring.com\/blog\/?p=4921"},"modified":"2026-02-26T15:03:46","modified_gmt":"2026-02-26T15:03:46","slug":"our-wool-month-edit-for-2025","status":"publish","type":"post","link":"https:\/\/www.alternativeflooring.com\/blog\/2025\/10\/our-wool-month-edit-for-2025\/","title":{"rendered":"Our Wool Month Edit for 2025: Celebrating Wool Carpets, Rugs & Runners"},"content":{"rendered":"

It\u2019s that time of year again to celebrate all things wool and the beautiful fibres nature gives us.\u00a0 This October, we\u2019re shining a spotlight on our partnership with <\/span>Campaign For Wool<\/span><\/a>. And this year is extra special, as we celebrate 15 years since the Campaign For Wool was initiated by their Patron, HM King Charles III.\u00a0<\/span><\/p>\n

Whether in your wardrobe, lifestyle or most importantly underfoot – here\u2019s why we love <\/span>wool<\/span><\/a>, and why our new, inspiring collections deserve a spot on your wishlist.\u00a0<\/span><\/p>\n

\"\"<\/a><\/b><\/p>\n

Why Wool<\/b><\/h3>\n

Wool is so much more than just a cosy <\/span>carpet<\/span><\/a>, <\/span>rug<\/span><\/a> or stair runner. It\u2019s an organic, biodegradable and renewable resource, that\u2019s naturally kind to the environment, blending practicality with premium quality. A sustainable alternative to synthetic carpets, wool comes from sheep that are shorn each year, providing a soft, renewable fibre, which is then spun into yarn and woven or tufted into cosy durable carpet.<\/span><\/p>\n

\"\"<\/a>
Mountain Hill Sheep often used for wool carpet<\/figcaption><\/figure>\n

When it comes to your flooring, wool offers endless options, to suit your lifestyle, taste and comfort needs. A trusted favourite for generations, there\u2019s little wool can\u2019t do. <\/span>Thanks to its natural strength and elasticity, it bounces back like a spring, leaving you with no more worries about carpet indents, marks or possible fading. It\u2019s a fibre that offers style, lasting durability and\u00a0 endless comfort. .\u00a0<\/span><\/p>\n

Our Wool Edit<\/b><\/h3>\n

Stripes<\/span><\/a>, checks or florals, the beauty of this natural fibre can instantly elevate your interior, but if pattern isn\u2019t your style there\u2019s also a variety of intricate weaves, taking texture and warmth to the\u00a0<\/span>next level. It\u2019s no secret that at Alternative Flooring we\u2019ve long championed wool and the magic it brings into homes. Over the years, we\u2019ve crafted sustainable carpets, rugs and runners with this wonderful fibre. Here are just a few of our favourites \u2026<\/span><\/p>\n

Margo Selby Stripe Carnival<\/b><\/a><\/h3>\n
\"Margo<\/a>
Margo Selby Stripe Carnival Carousel Stair Runner with a Cotton Lapis border and a Margo Selby Stripe Carnival Skelter Bespoke Rug, Margo Selby Stripe Carnival Skelter Carpet<\/a><\/figcaption><\/figure>\n

How could we not mention our latest collection with Margo Selby? Inspired by the nostalgic colours, rides and atmosphere of the seaside town Margate, this vibrant collection features three new colourful stripes that bring joy and playfulness to any interior.\u00a0<\/span><\/p>\n

Whether as a fully fitted carpet, stair runner or bespoke rug these stripes sure know how to make an impact, whilst being super soft underfoot too!\u00a0<\/span><\/p>\n

Wool Riverflow<\/b><\/a> & <\/b>Wool Riverbed <\/b><\/a><\/h3>\n
\"Wool<\/a>
Wool Riverflow Hamble Carpet<\/a>, Wool Riverflow Foyle Bespoke Rug with a double border Cotton Cadet (outer) and Cotton Coral (inner)<\/figcaption><\/figure>\n

Explore the welcoming warmth and cosy texture of a chunky weave with Wool Riverflow & Wool Riverbed, elegantly textured loop-pile carpets made from 100% wool fibre. Treated to be moth-resistant, they combine natural comfort with durability and style.\u00a0<\/span><\/p>\n

Inspired by the calming beauty of rivers across the UK, the palette includes shades with names such as <\/span>Foyle<\/span><\/a>, <\/span>Hamble<\/span><\/a>, <\/span>Severn,<\/span><\/a> Avon<\/span><\/a>, and <\/span>Kells<\/span><\/a>, ranging from warm neutrals to cool greys.<\/span><\/p>\n\n

\"Wool<\/a>
Wool River Flow & Wool Riverbed in: Foyle<\/a>, Hamble<\/a>, Severn<\/a>, Avon<\/a> & Kells<\/a><\/figcaption><\/figure>\n\n

Wool Riverbed is made from undyed wool and has a heavier, firmer texture with a compact, low pile, while Wool Riverflow offers a softer, plusher feel with a slightly thicker profile. Designed for versatility, both collections are ideal for spaces such as bedrooms, living rooms, hallways, dining rooms and stairs, and work beautifully as wall-to-wall carpets, bespoke rugs, runners, or stair runners.\u00a0<\/span><\/p>\n

Wool Tweed<\/b><\/a><\/h3>\n
\"Wool<\/a>
Wool Tweed Plockton carpet<\/a> and a Wool Tweed Fortrose Bespoke Rug with a single Chequers Churchill border<\/figcaption><\/figure>\n

If you\u2019re in need of a carpet that combines style and practicality in one, our new Wool Tweed collection is a brilliant choice. Standing up to everyday wear and tear, the tightly looped wool carpet with it\u2019s speckled design is ideal for busy spaces. As a stair runner, hallway runner or even a cosy area rug, its clever design disguises typical signs of wear and tear often found in high traffic areas, combining high-quality, timeless design with natural resilience.\u00a0<\/span><\/p>\n

Wool Iconic Herringstripe\u00a0<\/a><\/strong><\/h3>\n
\"Wool<\/a>
Wool Iconic Herringstripe Laine Carpet<\/a><\/figcaption><\/figure>\n

Our Wool Iconic Herringstripe collection of flatwoven, patterned wool carpets, is a true classic with a twist. Combining two timeless patterns (herringbone and stripes), it makes the perfect, luxurious wall-to-wall carpet, with a graceful palette for modern or country interiors.\u00a0<\/span><\/p>\n

Wool Chunky Knit<\/b><\/a><\/h3>\n
\"Wool<\/a>
Wool Chunky Knit Bobble bespoke rug with a Cotton Cadet Border<\/figcaption><\/figure>\n

A new collection that truly takes cosy to the next level, Wool Chunky Knit adds instant warmth to the home with it\u2019s 100% wool fibre. Perfect for the bedroom and other cocooning spaces, either as a warming bespoke rug or a fully fitted carpet, it\u2019s sumptuous textures add depth to interiors and creates a beautiful foundation to sink your toes into.<\/p>\n

These are just a few of our favourites but our full wool collection can be viewed on our website or a curated selection at your local retail partner. Do keep your eyes peeled for new designs in the pipeline. We\u2019re always exploring the power of wool and it\u2019s beautiful textures, it really is one of natures best fibres.\u00a0<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"

It\u2019s that time of year again to celebrate all things wool and the beautiful fibres nature gives us.\u00a0 This October, we\u2019re shining a spotlight on our partnership with Campaign For Wool. And this year is extra special, as we celebrate 15 years since the Campaign For Wool was initiated by their Patron, HM King Charles…<\/p>\n","protected":false},"author":859,"featured_media":4971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[69,75,135,158,68,474,340,22,191,356,192],"class_list":["post-4921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-material-and-texture","tag-alternative-flooring","tag-bespoke-rugs","tag-british-wool","tag-campaign-for-wool","tag-carpet","tag-cosy-interior","tag-the-campaign-for-wool","tag-wool-carpet","tag-wool-flooring","tag-wool-month","tag-wool-rugs"],"acf":[],"yoast_head":"\nOur Wool Month Edit for 2025: Celebrating Wool Carpets, Rugs & Runners | The Alternative Blog<\/title>\n<meta name=\"description\" content=\"Our Wool Month Edit for 2025: Celebrating Wool Carpets, Rugs & 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