Go behind the scenes with our Creative Director, Lorna Haigh, as she shares the inspirations,…
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The Alternative Blog
Recently we introduced a new exclusive range of 30 Studio Borders, available as part of…
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Pinstripes, pencil, or bold and chunky, whatever your style, 2025 is officially the year of…
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As we step into 2025, the world of interiors is experiencing a resurgence of character,…
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Wayne Perrey, known as the TV Carpenter for BBC Morning Live and ITV Love Your…
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This October we’re celebrating Wool Month in an exciting partnership with Campaign For Wool and…
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Turn your home into a cosy sanctuary as the warm breeze of the British summer…
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As the love for English Country home décor grows, the timeless charm of all things…
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Is there such a thing as having too many choices in interior design? For many,…
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Transform your home with a fresh, rejuvenating look this summer. As summer décor trends shift…
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Elle Decoration’s March cover declares that colour is bold, brighter and better in an issue that has its first ever dedicated colour section. Discover how we transform these trends into flooring.
Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.
Grey is our guilty pleasure NEW greys include luxurious wool carpets like Barefoot Hatha Sutra and Barefoot Bikram Nadi that are 100% undyed wool, feel-good flooring.
Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.
