Alternative Flooring

Why Alternative?


We have been bringing fantastic (award-winning) and ground-breaking textures to your floors or over twenty years.  Designs that will spark conversation, designs that will evoke feelings of calm and luxury. Designs that will shake it up a little, but ultimately designs that will work for you.

British Craft

What else? Well, we are a British company with integrity and attitude.  We care.  Making something is not dull.  From the raw material to the finished product, so many processes and so many people. People who have devoted their lives to the making, to the craft of producing. We want to tell their story.

Authentic & Lovable

We are natural, original and authentic, a brand with character. We engage with customers and support our retailers. We actively provoke discourse but do it in a lovable way.  People like us. And that’s why many great British designers and brands - Margo Selby, Ashley Hicks, Ben Pentreath and Liberty Fabrics want to work with us.

Let’s take you on the Alternative journey.