Alternative Flooring

Why Alternative?

Alternative Flooring is an award-winning lifestyle brand that brings high-quality, design-led textures, pattern and colour to carpet, rugs and runners.

It has collaborated with some of the best designers to create original patterned carpets, including Ashley Hicks, Margo Selby, Ben Pentreath and Ella Doran. It has worked alongside The Robin and Lucienne Day Foundation to launch authentic runners from archives designs of the most influential and best loved 20th-century designers, Lucienne day. It has taken the most desirable Zoffany and famous Liberty Fabrics prints and given them a beautiful new visualisation as carpet.

Alternative is also about texture. From the wonders of wool with the deep pile luxury of undyed Barefoot carpet to the extensive naturals collections of seagrass, sisal, jute and coir.  

At Alternative, discover a world of inspiration and innovation with a creative dose of great British heritage.