Design your own made to measure rug or runner now with our Make Me A Rug or Runner.

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  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.
    View our Deep Pile Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

alternative

Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

The NEW Alternative Website

Kirsty Barton our Digital Marketing Manager has lived and breathed the new website all year, so it is fitting that she is the star of the Alternative blog this month. Who better to tell the story?

TARTAN WITH A TWIST: The Glasgow School of Art & Alternative Flooring Competition

The Glasgow School of Art (GSA) and Alternative Flooring have joined forces in an exciting project to celebrate British design.

CELEBRATION TIME

Lily Mullen, the winner of The Bradford Textiles Society Competition sponsored by Alternative Flooring and British Wool, tells us the inspiring story behind creating her design and what this award means to her.

NATURAL BEAUTY

We caught up with the British influencer Sinead Crowe to discuss her style inspirations and natural beauty at home.

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

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