Alternative Flooring

Interior Design Trends




Summer has arrived and it’s the season to bathe in the new colours, connect with texture and get in touch with nature as the boundaries blur between indoor and outdoor living.


Raw Beauty

Seagrass Herringbone


We kick off with the raw beauty trend, which is always perfect for summer living.  All things woven works both in and out and the surprise comeback this summer is cane work.  This classic weave is seen on everything from chairs and tables to lights and lamps – and dare we said it swing seats are back!


Herringbone is a great design for nature lovers and perhaps the flooring solution for the more minimalist-minded that want a wall-to-wall carpet to look more crisp and contemporary. Spread lovingly across a whole room gives a multi-hued sense of wellbeing and add some giant plant life for healthy living.


Alternative’s Big Jute is also full of natural raw beauty and it looks great with painted timber boards, contrasting weaves, wood grains and another new trend we see creeping in - exposed brickwork.


Big Jute Boucle Muffin


Summer Palette

Quirky B: Cube Webb by Ben Pentreath for Alternative Flooring


Naturals are always cool for summer. But if you really want to be in tune with nature this season, then make sure you have some forest or verdant green in your home. Trendsetters tell us that it doesn’t matter how pale or dark you go as long as it’s a moody.  Some say team green with dusky pink while the hottest trend is to pair with indigo. As summer we like green and blue with sunshine yellow!


Indoor Gardener

Sisal Super Boucle Bodmin with Moss and porcelain border - Alternative Floorin's 'Make Me A Rug' online service


This season’s growing trend is for beautiful botanicals prints and indoor florals. What is even better is that you don’t have to be green-fingered and there’s no watering required.  It’s a playful look so have some fun too. Watch out for cacti and cactus style prints, art deco palms and Surface View is great source of botanical and floral murals. To keep this look in check use big botanical prints sparingly and team with tactile natural carpets in khaki and earthy browns.


Gardens are in fashion too with fabulous floral prints a la mode for summer. No florals are more iconic than the classic Liberty print and for the first time a selection have been handpicked and refashioned for carpets and rugs by Alternative Flooring. Be ready to wander amongst woven heritage gardens, meadows, shells and exotic paisleys all crafted by Alternative Flooring from the most desirable Liberty patterns.


Flowers of Thorpe


Simply Rugs


Make Me A Rug


The easiest way to add on trend colour and the latest patterns this season is with rugs.


Alternative’s Make Me A Rug has been redesigned and has a cool new video starring the Mad about the House interiors writer Kate Watson-Smyth who shows the five easy steps to creating your customised rug. Kate goes wild with the Quirky B black and white Zebo animal print with a dazzlingly bright pink border. There are thousands of flooring and border combinations to choose from. Decorating with rugs opens up a world of possibilities.


Whether they speak softly or shout loudly, personalised rugs give you a chance to be yourself, be alternative.